A Discussion of Environmental Changes Affect Organisations

Topics: Natural environment, Natural resource, Management Pages: 2 (656 words) Published: March 29, 2011
There are two types of the term environment, internal and external; both of them can be changed. Recently the global environments are changing and will keep changing, either the internal or the external. As the very famous butterfly effect theory, a small change at one place in a complex system can have large effects elsewhere. A tiny environmental change can badly affect a organisation itself. This essay is going to discuss the influence of the environmental changes effect the organisations in both sides, positive and negative. The most important factor to an organisation is the market; it is like the blood for a corporation. In the current situation, globalisation acts the main role of business. Which means any organisation has the opportunities to meet the global market? Therefore the marketing division in each organisation has to consider the global environment can change the market share percentage. For instance, the natural environment getting more and more polluted, and consumers choose products more carefully. So the quality of products also have to be more carefully monitored, otherwise customers will choose the products from the competitors and the corporation loses the market. Another example is the global economy. It is well known that the finance crisis in 2008 affect most entities all over the world. The ex-market might never need the products or could cut down the needs. Or those ex-markets do not exist any more. So the external environment can definitely change the market. Other the other hand, external changing environment could bring new market. Any new changes can create new wants and needs, thus the new creation can be found for cater to the needs and wants of customers. Secondly, the changing environment affect the resourcing include the natural resources and human resources. It is undeniable that the resource on earth is getting less and less, and most of them are non-renewable. Since children, we were told that the last drop of water will...
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