A Digest on the 7 C’s of Written COMMUNICATION
Essence of the material
Clarity, completeness, coherence, conciseness, credibility, correctness, and continuity – these are all the 7 C’s of communication – collectively, this is what is required to achieve more effective communication practices which eventually lead to a more effective learning process. Each C in itself is already an enormous task to maintain but more so when we consider they are not independent of one another, they all work together to help us communicate most efficiently.
Clear is when we allow the reader to understand the meaning of our message, as you intended it to be understood. When it is said that it should be so even the dullest man should understand it, it means we should simplify our vocabulary. The message, more importantly, should be crisp and precise. That’s how it “brings the script alive” and “can bring flavor in the most arid and dry news story” as totally, it makes the difference between a write-up that satisfies and one that does not.
Complete is when a complete picture and all the information required for a reader to take action and respond is all there. An adjective is also taken into consideration here: unified- in individual sentences, individual paragraphs, and the whole totality of the script. Also take into consideration the principle that each simple sentence must answer the who, what, when, why, where, and how questions as appropriate for each of your communication efforts.
Coherent is closely related to clarity - easy to read and understand with a logical flow and sequence – it just means tying up several ideas in one topic.
Concise is omitting all that creates ambiguity. It means saying all that needs to be said and no more.
Credible is clarity, correctness and completeness added up to forceful and direct writing.
Correct is the gauge as when readers may refuse your write up because of inaccuracy. Communication should be in such a way that it includes making sure that the message you send is correct. Your assignments and correspondence should contain accurate information. Proofreading is also helpful to address correctness.
Lastly, continuity may well serve as the final balancing act. Brevity is the magic word: it is the use of fewer words. It brings about continuity and grace in your writing.
It is such a taxing task to read or listen as it takes so much effort and time. It is thus of utmost importance that the portmanteau of both principles (of unity, coherence and emphasis) alongside other essentials of effective communication (like language, planning and organization) all make the written communication effective. It then boils down to the 7 C’s considered here wherein I have been reminded once again that jargon has no place in a written report if your intention is solely to be effective and forceful. It irritates to read high sounding words from an article that was supposed to touch the common Juan.
It has also stressed the great responsibility on a would-be writer to produce a thought-over, “meaty” script that should never mean to impress but to give insight.
There are also other C’s that should be considered here like convincing, considerate, and courtesy and I am not certain why there should only be seven.
"Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false or misunderstood word may create as much disaster as a sudden thoughtless act." — JAMES THURBER
An honest answer is like a kiss on the lips. PROVERBS 24:26
7 C’s of COMMUNICATION
Essence of the material
Clarity, completeness, coherence, conciseness, credibility, correctness, and continuity – these are all the 7 C’s of communication – collectively, this is what is required to achieve more effective...