A Critique of Blink: The Power of Thinking without Thinking

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Blink: The Power of Thinking without Thinking
By Malcolm Gladwell

Blink: The Power of Thinking Without Thinking Critique

The book under critique is Blink: The Power of Thinking without Thinking by Malcolm Gladwell . He is said to be a genius of marketing who has written several revolutionary books on different topics in business. Lots of reviews are found online on his books and his ingenuity on the subject.

A most interesting title. My first session of reading gave me the impression that I would not put it down until it was finished. To start with, I’d like to mention one personal thing about myself; I don’t like to be in the dark. Little or no-knowledge frustrates me. I am an analyst (by nature), then... I am. Therefore, reading the first chapters of Blink made me say: “Been there, done that; The first thought that comes to mind while reading Blink. I’ve always thought that little inner ‘déjà vu’ feeling is strange, mysterious and confusing. So I’ve always pretended to ignore it. I had no explanation to it until I started reading! The first impression of reading Blink has opened my eyes to a fact that I’ve been living for the past …. (long enough, I suppose) with no explanation, and I’ve ignored the urge to find out what it was.

Reading the rest of the book, the most interesting messages ooze throughout its anecdotes. What I could gather out is the following: a. Our first impressions could be educated and learned-guesses. b. First impressions could be controlled by past experiences even though we do not know when, how and why. c. First impressions could do as much harm as they could do good, so understanding and refining is a wise advice. What caught my attention most throughout the beginning of the book is the idea of thin- slicing especially Morse Codes and Marriage. Isn’t this idea great? Morse code that interprets marriage relationships? (Where was this book during my marriage?) still, a question pops up: what makes us be sure that the first snap judgment is correct? Don’t we need to sharpen the wits before we start trusting this kind of judgment? What is due course? Understanding actions and reactions determines a socially intelligent person from others. A capable person in this field would actually have great potential in being a marriage counselor, psychiatrist.. etc. I know of a professor who is really apt in this field. She has solved loads of marriage problems for couples all around Lebanon, yet she couldn’t maintain her own two marriages. I wonder why!! She has been using the theory of Morse Code for years on end now, through her experience and work. I believe a person would have that ability with strangers or friends, but is it that hard to practice on one’s own life? The book does not answer this question so far. Why hasn’t she used that on her own life? Was that ability of hers pure intuition, or she has learned that and implementing it on her personal life just eluded her? I’ll have to find out.

Summary of the book
Blink: the Power of Thinking without Thinking is divided into six chapters with an introduction and a conclusion that exhaust Galdwell’s theory of how important the first impression is and how the subconscious works in judging people and situations. They are: 1. Introduction: The Statue that didn’t look right introduces the theory of how a person would be able to judge through the first impressions if something looks right or not. First impression oblivious people would fall into grave mistakes of judgment where their conscious minds would go through tedious process of analyzing irrelevant data for a long time. It could take only one look at a person, situation or otherwise to capture the real essence.

2. The Theory of Thin Slices. : thin slicing is our ability to use prior knowledge/experience to judge new situations without actually being cognitive of the process.

3. The locked door.
This chapter clarifies the idea that people...
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