A Crisis Management Plan
A crisis and a disaster are both bad for your business, but they are very different. A disaster is an event that results in great damage, difficulty, or death. A crisis is a situation that has reached an extremely difficult or dangerous point. A flood is a disaster. You should have prepared for that potential. Then you can deal with it according to your plan. A major product recall, such as Tylenol had to do with their product is a crisis. Sometimes it is hard to know whether you are really in a crisis, but failure to handle a disaster properly can lead to a crisis. Many of us think that we are good enough managers that we can handle anything that comes up. We think on our feet all the time and often all called upon to make quick decisions on key issues. No company ever expects to have to deal with a PR crisis, but most eventually do. It is critical that our company be prepared ahead of time if it is to survive. We need to develop a crisis management plan. We need to develop variations of the plan to cover any emergency our company might be expected to encounter. What we need to focus on is to include precipitous stock market drop, employee misconduct, product liability claims, manufacturing or design mistakes, accidents, or a simple community misunderstanding. The goal of developing our plan is to get our people thinking and talking about what might happen and how that can be effectively managed. The goal of the plan itself is to ensure our people have the tools to get the crisis under control as quickly as possible to minimize the damage. A budget
Due to tough economic times companies have been forced to rethink their marketing strategies and expenditures. As a periodic exercise our company has been tightening its budget as expenditures tend to expand in a growing economic environment. Because our company has been so vigilant over the past years, we have been able to successfully measure the effectiveness of our...
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