A Comparative Studyof Impact of Human Resource Practices, Brand Perception and Retention of Employee on Job Satisfaction in Service and Manufacturing Sector in India

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A COMPARATIVE STUDYOF IMPACT OF HUMAN RESOURCE PRACTICES,BRAND PERCEPTION AND RETENTION OF EMPLOYEE ON JOB SATISFACTION IN SERVICE AND MANUFACTURING SECTOR IN INDIA

Introduction
Human resource practices. While there are a variety of unique methods to carry out HR functions, the true value of these practices is in their tailored structure to support the unique goals, corporate culture, and objectives of each organization. By choosing appropriate methods and incorporating them into every day activities, HR practices become meaningful processes that reflect the corporate culture, clarify the roles and responsibilities of employees, and demonstrate how each individual’s contributions tie in to the overall achievements of the organization. Strategic HRM Practices of High Performance Organizations Based on the above studies and a growing stream of subsequent research, the following strategic HRM practices wer identified High performance organizations (HPO).

1. Engaging in Selective Hiring.
2. Fostering Employment Security.
3. Building and Empowering Teams
4. Providing Extensive Development & Training.
5. Disclosing Essential Information.
6. Creating Supportive Cultures.
7. Reducing Status Differences.
8. Linking Compensation Directly to Performance.
9. Promoting Health and Safety.
10. Integrating HRM Strategy.

Brand perception: Most imaging and document product segments are extremely competitive, with multiple brands competing for “share of mind” in the battle for overall market share. In many cases the competing products and services have very similar feature sets and price points that are available through comparable channels. Brand can often be the key discriminating factor in a customer’s decision to select one product over another. Brand is essentially the sum of all experiences related to the brand/organization. Brand perceptions are shaped by functional experiences (i.e. speed, quality, reliability) as well as emotional experiences (i.e....
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