A Comparative Study on Marketing Strategy of Naya Patrika and Annapurna Post

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A COMPARATIVE STUDY ON
MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST

A THESIS

Submitted By:
Jeevan Pokhrel
T. U. Registration No: 7-2-1-1070-2001
Roll No: 776
MBS S. N.:2362/065
Nepal Commerce Campus

Submitted To:
Office of the Dean
Faculty of Management
Tribhuvan University

In Partial Fulfillment of the Requirement for the Degree of
Masters of Business Studies (MBS)

Anamnagar, Kathmandu
Feb: 2012
A COMPARATIVE STUDY ON
MARKETING STRATEGY OF NAYA PATRIKA AND ANNAPURNA POST

A THESIS

Submitted By:
Jeevan Pokhrel
T. U. Registration No: 7-2-1-1070-2001
Roll No: 776
MBS S. N.:2362/065
Nepal Commerce Campus

Submitted To:
Office of the Dean
Faculty of Management
Tribhuvan University

In Partial Fulfillment of the Requirement for the Degree of
Masters of Business Studies (MBS)

Anamnagar, Kathmandu
Feb: 2012VIVA-VOCE SHEET

We have the VIVA-VOCE examination of thesis report presented by Mr. Jeevan Pokhrel, “A comparative study on Marketing Strategy of Naya Patrika and Annapurna Post” and found the thesis to be the original work the student written in accordance with the prescribed format of Faculty of Management, Tribhuvan University. We recommend the thesis to be accepted as partial fulfillment of the requirements for Degree of Master of Business Studies (MBS).

VIVA-VOCE Examination Committee

Head of Research Department................................... Member (Thesis Supervisor)................................... Member (External Expert)...................................

Date: .....................................

RECOMMENDATION

This is to certify that the thesis
Submitted by Mr. Jeevan Pokhrel
Entitled
“A Comparative Study on Marketing Strategy of
Naya Patrika & Annapurna Post”

has been prepared as approved by this Department in the prescribed format of the faculty of management, T.U. This thesis is forwarded for examination.

................................................................................. (Dr. Bihari Binod Pokhrarel)
Thesis SupervisorCampus Chief
& Head of Research Department

DECLARATION

I hereby declare that this thesis entitled “A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post” submitted to Nepal Commerce Campus, Faculty of Management, Tribhuvan University is my original work done in the form of partial fulfillment of the requirements for the Master’s Degree in Business Studies (MBS) under the supervision of Dr. Bihari Binod Pokharel, Research Department Head, Nepal Commerce Campus TU.

.................................................
Jeevan Pokhrel
Researcher
Nepal Commerce Campus
T. U. Registration No: 7-2-1-1070-2001
Roll No: 776
MBS S. N.:2362/065

ACKNOWLEDGEMENT

This research work on “A Comparative Study on Marketing Strategy of Naya Patrika & Annapurna Post” has been prepared to fulfill the partial requirement of MBS Program.

First, I wish to express my sincere and deep sense of gratitude to my respected teacher and supervisor Dr. Bihari Binod Pokharel, Nepal Commerce Campus, Tribhuvan University, for his lucrative guidance and valuable suggestions for my research work. It is an honor for me to write this thesis on the topic of my field and interest under his guidance.

I hearty thank all teachers related to this thesis for their support and encouragements. I am also thankful to my friends Mr. Binod Prasad Khatiwada, Miss. Pabita Pokhrel(Bune) and Uma Nepal(Nanu) who constantly gave suggestions regarding this thesis. Likewise, the support of library staff of Nepal Commerce Campus and Central Library TU is of great immense for me.

Last but not the Least, I am indebted to Mr.............................................(General manager of Naya Prakashan Pvt Ltd), Mr. Prakash Lamichhane (Senior Marketing Officer of Naya Prakashan Pvt Ltd), Mr...................................................( General manager of APCA Nepal P....
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