A Comparative Study of Professional and Traditional College Students Perception Towards Two Wheeler Brands

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  • Topic: Bajaj Auto, Bajaj motorcycles, Motorcycle
  • Pages : 27 (4978 words )
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  • Published : August 22, 2011
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A

RESEARCH REPORT

ON

“A COMPARATIVE STUDY OF PROFESSIONAL AND TRADITIONAL COLLEGE STUDENTS PERCEPTION TOWARDS TWO WHEELER BRANDS”

CONTENTS

1. HISTORY OF BAJAJ

➢ Profile

➢ Key Person

➢ Bajaj Introduction

➢ Company History

➢ Timeline Of New Release

2. HISTORY OF HERO HONDA

➢ Board Of Directors

➢ Company Profile

3. HISTORY OF TVS

4. OBJECTIVES OF THE RESEARCH

5. RESEARCH METHODOLOGY

➢ Data Source

➢ Research Approach

➢ Sampling Unit

➢ Data Completion And Analysis

➢ Scope

6. LIMITATION OF RESEARCH STUDY

7. ANALYSIS AND INTERPRETATION

8. FINDINGS

9. CONCLUSION

10. RECOMMENDATION

11. BIBLIOGRAPHY

12. QUETIONNAIRE

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work Shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makers motor scooters, motorcycles and the auto rickshaw. COMPANY'S HISTORY

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Timeline of new releases

➢ 1971 - three-wheeler goods carrier

➢ 1972 - Bajaj Chetak

➢ 1976 - Bajaj Super

➢ 1977 - Rear engine Autorickshaw

➢ 1981 - Bajaj M-50

➢ 1986 - Bajaj M-80, Kawasaki Bajaj KB100

➢ 1990 - Bajaj Sunny

➢ 1994 - Bajaj Classic

➢ 1995 - Bajaj Super Excel

➢ 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

➢ 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

➢ 2000 - Bajaj Saffire

➢ 2001 - Eliminator, Pulsar...
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