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A Comparative Study of Consumers Prefernce for Big Retailers Agai...

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A Comparative Study of Consumers Prefernce for Big Retailers Against Small Departmental Stores

Page 1 of 8
ASSIGNMENT OF :

RESEARCH OBJECTIVE :

“A COMPARATIVE STUDY OF CONSUMERS PREFERENCE TOWARDS BIG RETAILERS AGAINST SMALL DEPARTMENTAL STORES .”

SUBMITTED TO: SUBMITTED BY TUTOR BUSINESS RESEARCH METHODS REGD NO.11209876

SCHOOL OF BUSINESS AND ARTS
LOVELY PROFESSIONAL UNIVERSITY

INTRODUCTION

“Unorganized retailing” is defined as an outlet run locally by the owner or caretaker of a shop that lacks technical and accounting standardization. The supply chain and sourcing are also done locally to meet local needs. Its organized counterpart may not obtain its supplies from local sources. Indian retail is dominated by a large number of small retailers consisting of the local kiryana shops, owner-manned general stores, chemists, footwear shops, apparel shops, paan and beedi shops, hand-cart hawkers, pavement vendors, etc. which together make up the so-called “unorganized retail” or “traditional retail”.

“Organized retail” is nothing but a retail place where all the items are segregated and brought under one roof, unlike the unorganized retail where there are different things are sold in different shops. It also aims to bring maximum of different brands making the same type of product together. In India there has been a huge growth in organized retail since 2002-03 and this is associated with the growth in the economy and the attendant rise in consumption spending.

The last 3-4 years have witnessed the entry of a number of organized retailers opening stores in various modern formats in metros and other important cities. Organized retailing has begun to tap the enormous market but its share indeed is small. A number of large business houses have entered the retail business with very ambitious expansion plans. Big foreign retailers are also keen to invest in India but their entry depends on changes in the government’s FDI policy regarding retailing....