A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city
OBJECTIVE OF THE STUDY
The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization in overcoming administrative, financial, marketing and other problems whatever they may be interested in for the sake of simplicity the objectives of this study can be classified under three heads:
* To find out the various strategies to be adopted by Parag & Amul to counter each other’s sales in Kanpur . * To find various ways to increase their sales in Kanpur. * To discover the various factors which hurdles people to take Parag products & packet milk. * To compare their distribution techniques & suggest possible methods to improve the efficiency. * To identify various factors which motivates people to use Parag products & packet milk. * To discover the main reason beyond shifting of customers from Parag milk to Amul milk.
To appraise the level of penetration of the brands of Parag & Amul
SCOPE OF THE STUDY
To study & analyse the distribution network of Amul & Parag Dairy Products in Kanpur city.
Interviewing the distributors, retailers, and customers to understand the efficiency of their distribution channel, availability, awareness and performance of competing brands. Get the questionnaires filled by the customers.
The study of research method provides the knowledge and skills needed to solve the problem and meet the challenges of the fast-based decision. In Marketing environment, we define Business Research as a systematic inquiry whose objective is to provide information to solve managerial problem.
1. MARKET RESEARCH PROCESS
2. STATEMENT OF THE PROBLEM
3. RESEARCH OBJECTIVES
4. PRELIMINARY INVESTIGATION
5. FOCUS OF THE STUDY
6. STUDY DESIGN
8. NATURE OF DATA
9. MEANS OF DATA COLLECTION
10. SUREVY INSTRUMENT
11. PROCESS OF DATA COLLECTION
MARKETING RESEARCH PROCESS:
Marketing research is the systematic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the company. Step 1: Define the problem & the research objectives
The 1st step in research is formulation of a research problem. It is most important stage as poorly defined problems will not yield useful results also the marketing management must be careful not to define the problem too broadly or too narrowly. In order to identify the research problem, 3 categories of symptomatic situations, namely, overt difficulties, latent difficulties and unnoticed opportunities should be studied over difficulties are those which manifest themselves. Latent difficulties are those which are not so apparent and which, if not checked, would soon become evident unnoticed opportunities indicate the potential for growth in a certain area of marketing. Such opportunities are not clearly seen and done effort is required to explore them.
Step 2: Develop the research plan
Designing a research plan calls for decision on data sources, choice of research design, research approaches, research instruments, sampling plan and contact methods.
Step 3: Collect the information
I will collected the information over a period of 45 days and from various locations in Kanpur region.
Step 4: Analyze the information
After the process of gathering information completes I’ll tabulate the data and extract the findings from the survey.
Step 5: Present the finding
Finally findings is to be presented...
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