A Comparative Analysis on the Distribution Network of Amul & Parag Dairy Products, in Kanpur City
SYNOPSIS
A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city
OBJECTIVE OF THE STUDY
The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization in overcoming administrative, financial, marketing and other problems whatever they may be interested in for the sake of simplicity the objectives of this study can be classified under three heads:
PRINCIPAL OBJECTIVE
* To find out the various strategies to be adopted by Parag & Amul to counter each other’s sales in Kanpur . * To find various ways to increase their sales in Kanpur. * To discover the various factors which hurdles people to take Parag products & packet milk. * To compare their distribution techniques & suggest possible methods to improve the efficiency. * To identify various factors which motivates people to use Parag products & packet milk. * To discover the main reason beyond shifting of customers from Parag milk to Amul milk. ANCILLARY OBJECTIVE
To appraise the level of penetration of the brands of Parag & Amul
SCOPE OF THE STUDY
To study & analyse the distribution network of Amul & Parag Dairy Products in Kanpur city.
FIELD WORK
Interviewing the distributors, retailers, and customers to understand the efficiency of their distribution channel, availability, awareness and performance of competing brands. Get the questionnaires filled by the customers.
RESEARCH METHODOLOGY
Research:-
The study of research method provides the knowledge and skills needed to solve the problem and meet the challenges of the fast-based decision. In Marketing environment, we define Business
A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city
OBJECTIVE OF THE STUDY
The most important objective of the project is that it is obligatory on the part of the student of M.B.A. program to undergo the convention of the business administration in the partial fulfilment of M.B.A. degree besides, project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization in overcoming administrative, financial, marketing and other problems whatever they may be interested in for the sake of simplicity the objectives of this study can be classified under three heads:
PRINCIPAL OBJECTIVE
* To find out the various strategies to be adopted by Parag & Amul to counter each other’s sales in Kanpur . * To find various ways to increase their sales in Kanpur. * To discover the various factors which hurdles people to take Parag products & packet milk. * To compare their distribution techniques & suggest possible methods to improve the efficiency. * To identify various factors which motivates people to use Parag products & packet milk. * To discover the main reason beyond shifting of customers from Parag milk to Amul milk. ANCILLARY OBJECTIVE
To appraise the level of penetration of the brands of Parag & Amul
SCOPE OF THE STUDY
To study & analyse the distribution network of Amul & Parag Dairy Products in Kanpur city.
FIELD WORK
Interviewing the distributors, retailers, and customers to understand the efficiency of their distribution channel, availability, awareness and performance of competing brands. Get the questionnaires filled by the customers.
RESEARCH METHODOLOGY
Research:-
The study of research method provides the knowledge and skills needed to solve the problem and meet the challenges of the fast-based decision. In Marketing environment, we define Business