A Comparative Analysis on the Competitive Strategies of Telecom Industry

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TITLE PAGE

“A COMPARATIVE ANALYSIS ON THE

COMPETITIVE STRATEGIES OF TELECOM INDUSTRY

WITH A SPECIAL FOCUS TO AIRTEL”

CONTENTS

|CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2. |GENERAL INTRODUCTION |8-10 | |2.1 |Statement of the Problem |11 | |2.2 |Objectives of the Research |11 | |2.3 |Scope of the Research |11-12 | |2.4 |Research Methodology |12 | |2.5 |Limitation of the Study | | |3. |DATA ANALYSIS & INTERPRETATION |13-27 | |4. |SUMMARY OF FINDINGS | | |4.1 |Recommendation and Suggestions |28 | |4.2 |Conclusion |29 | | |BIBLIOGRAPHY | |

LIST OF TABLES

|Table nO. |subject |Page nO. | |1. |Occupation | 13 | | 2. | Number of connections | 15 | | 3. | Current connection | 17 | | 4 | Rating scale | 19 | | 5. | Monthly expense | 21 | | 6. | Prefer airtel | 23 | |7. |Option to change connection |25 | | 8. | Factors responsible | 27 |

LIST OF GRPAHS

|GRAPH No. |SUBJECT |PAGE NO. | |1. |Occupation...
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