A COMPARATIVE ANALYSIS OF RELIANCE PCO BUSINESS WITH OTHER SERVICE PROVIDERS AT
RELIANCE COMMUNICATIONS LTD.
Under the guidance of
Prof. Swapan Das Gupta
Mr. Lalit Jain
Mr. Anurag Singhal
Mr. Manu Jha
Miss. Banish Razdani
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT,
PCO Market In India
Objective Of The Study
Competition in the PCO Market
Findings & Analysis
It is almost inevitable to incur indebtedness to all who generously helped by sharing their invaluable time and rich experience with me, without which this project would have never been accomplished.
In the beginning, I convey my sincere thanks to Mr. SWAPAN DASGUPTA for granting me opportunity to work with an esteemed organization. He has been benevolent enough to lend help and spare his valuable time throughout this project.
He has been immensely contributive with his ideas, constructive criticism and motivation which were the guiding light during the entire tenure of this work.
I also extend my heartiest thanks to the Indian Institute of Planning & Management faculty members for the regular assistance all through the project.
It is well evident that work experience is an indispensable part of every professional course. In the same manner practical training in any organization is must for each and every individual who is undergoing management course.
Without the practical exposure one cannot consider himself or herself as a qualified capable manager. During the training period the student learn through his own experience, the real situations of the corporate world and to put his theoretical knowledge in to practice. This experience is very valuable for the student and plays a leading and an important role in career of the student.
Entering the organization is like stepping into altogether a new world. At first everything seems strange and unheard but at the same time when the time passes one understands the concepts and working of the organization and thereby develop professional relationship.
Initially, it is felt as if classroom study was irrelevant and it is useless in any concern's working but gradually it is realized that all the basic fundamental concepts studies are linked in one or the other ways to the organization. It is just a matter to modify the theory so as to apply it to given practical solution. I sincerely believe that there is no better place to learn this practical side of management than the industry itself.
The project included a thorough Market Analysis for this particular assignment. The Market so covered was in "South Delhi". Initially we analyzed the Market Category and then accordingly segmented it to do a proper study of the entire competition prevailing in the Market.
Later we in a team also got involved in Sales to exactly know how to interact and deal with customers. This also helped us in getting the knowledge of the PCO schemes prevailing in the market.
The PCO market is by and large a very important market, as still majority of the customers use this service than to mobile service.
But to the contradiction of our initial survey we found out that the PCO market may be heading...
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