A Case Study on Dan Mei Fictions Web

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According to the report of China Internet Network Information Center (CINIC), up to June 2011, the number of net citizens in China has reached 485 million. 40.2% of the Chinese netizens at the amount of 195 million had been using the internet for reading online literature. Despite a slight drop of online literature utilization ratio from 42.6% in December 2010 to 40.2% in June 2011, a rapid growth of utilization ratio is shown when compared with the figure 22.7% in December 2009.

This above figure shows a great commercial potential for making a business by utilizing online literature. A teenager, Wong Chao Ju is one of them who targeted on this potential market. In 2009, he set up an online literature community, www.dmxsw.com which focused on slash fictions for making a profit. The business became very successful and the number of clicks per month reached a million in January 2011.

Despite the success of Dan Mei Fiction Web in the market, the web was eventually closed by the Chinese government in March 2011. Wong Chao Ju and writers of the web were convicted of “Producing, Selling or Disseminating Pornographic Materials for making a profit” according to the Chinese Criminal Law. The case seems to be a normal case of an online business which broke the law and ended. However, it is not difficult to see that there are thousands of sites in the same category as Dan Mei Fictions Web all over the world. Moreover, there are still many online communities with contents of slash fictions in China. A topic on the success and fall down of Dan Mei Fictions Web in related to a successful online business model, Chinese government policy and law would be worth discussing.
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