A Case Study of Suzuki Iloilo Motor Corporation

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  • Topic: Suzuki, Motorcycle, Maruti Suzuki
  • Pages : 9 (2325 words )
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  • Published : March 18, 2013
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Main Branch

Suzuki Motor Corporation
Company Information

300 Takatsuka-Cho
Hamamatsu, Shizuoka, Japan
+81-53-440-2061
http://www.globalsuzuki.com

Suzuki Motor Corporation Company Profile

Suzuki Motor Corporation is a leading Japanese carmaker and the world's #3 motorcycle manufacturer behind Honda and Yamaha. Suzuki's passenger car models include the Alto, Grand Vitara, Swift, Splash, and SX4. Its motorcycle products include cruiser, motocross, offroad, scooter, street, and touring models, as well as ATVs. Suzuki Motor's non-vehicle products include outboard motors for boats and motorized wheelchairs. The company, via a global network, serves more than 190 countries. It builds its lineup on its own and through numerous subsidiaries and joint ventures overseas. Japan accounts for nearly 40% of sales. Suzuki entered the US car market in 1985 with the Samurai, the country' first compact SUV.

Top 3 Competitors

• Honda Motor Co., Ltd.
• Toyota Motor Corporation
• Yamaha Motor Co., Ltd.

Suzuki Philippines Inc. - Iloilo Car Corporation
Company address
Luna Street, Lapaz, Iloilo City, Iloilo
Phone
(033) 320-2064
(033) 320-2065
(033) 320-7020

About the Suzuki Philippines Inc. - Iloilo Car Corporation

Since 1959, Suzuki came into the Philippine motoring scene through the able management of Rufino D. Antonio and Associates Inc wherein they handled nationwide distribution of Suzuki motorcycles. In July 10, 1975, a joint venture between Suzuki Motor Co., Ltd. (Japan) and Rufino D. Antonio and Associates, Inc were formed under the name of Antonio Suzuki Corporation and this helped in the expansion of motorcycle sales in the country.

Suzuki Philippines, Incorporated is wholly owned company of Suzuki Motor Company Ltd. of Japan known for manufacturing superior quality motorcycle models in the Philippines. Suzuki takes pride in its motorcycle line-up for leisure, sport or business. Our company is the exclusive distributor of Suzuki Automobiles and genuine spare parts here in the Philippines. This is supported by a highly competent workforce that provides  service and care to each and every Suzuki vehicle.

Suzuki dealers nationwide enjoy great value and attractive incentives. For motorcycles, there are currently thirty-nine (39) 3S shops that offer one stop sales and servicing and the number is still growing.

Suzuki believes in "small cars for a big future" as it never ends to develop new models that excite and yet putting the environment in mind.

The company also formulated the new blue print for growth as it refocuses its sights on the emerging motorcycle solo-ride and tricycle market.

Our Vision

Suzuki Philippines, Inc. aims to be the customer's brand of choice for having a name with a heritage of trust and reliability, and for being a continuous innovator and trendsetter in the Philippine motorcycle and compact vehicle industry.

Our Mission
We, the men and women of Suzuki Philippines, Inc., will provide this country value-packed motorcycles and compact vehicles of highest quality, affordability, safety and environment-friendliness; uphold operational efficiency and excellence; ensure the best returns to all our stakeholders, partners and employees; and  strongly commit to uplifting the Filipino community's way of life by providing them the best quality vehicles that offer not just ease in transportation, but lifestyle options as well.

HISTORY

Since 1959, Suzuki came into the Philippine motoring scene through the able management of Rufino D. Antonio and Associates Inc wherein they handled nationwide distribution of Suzuki motorcycles.

In July 10, 1975, a joint venture between Suzuki Motor Co., Ltd. (Japan) and Rufino D. Antonio and Associates, Inc was formed under the name of Antonio Suzuki Corporation and...
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