XZimmer Holdings, Inc
Zimmer Holdings, Inc (market cap: $12.92 B, P/E: 17.47) is a medical device company that develops, manufactures, and markets orthopedic, spinal, and dental implant and regenerative products. It was started by Justin O. Zimmer in 1927 as an aluminum splint medical device manufacturing company in Warsaw, Indiana. Currently, it has over 8500 employees and operates in over 25 countries, sells in over 100 countries, with $4.5 billion of sales in 2012 with 55% of revenues from the Americas (refer to Figure 1).
Figure 1. Sales by Geographic Segment
Zimmer has a well-established sales and marketing force in the United States. Marketing and sales are targeted primarily through three channels: 1) health institutions, 2) distributors, 3) dental practices and dental libraries. Primary customers include orthopedic surgeons, neurosurgeons, dentists, hospitals, stocking distributors, healthcare dealers, and healthcare groups. In Europe, sales were achieved through direct sales associates, commissioned agents, or independent distributors. In Asia, sales were primarily achieved through distributors. Zimmer carries an extensive product line in the fields of orthopedics, neurosurgery, and oral surgery. It utilizes Trabecular MetalTM, a biomaterial that resembles the biomechanical properties of bone and mimics trabecular patterns. Its knee implant product line includes: NexGen (Complete Knee Solution), Natural-Knee, Innex, and Zimmer systems. Hip implant systems include the Zimmer prosthesis, Alloclassic, CLS Spotorno, CLS Brevius, Fitmore, Continuum, Maxera, Trabecular Metal system. The extremity implant product offering includes the Bigliani/Flatow, Trabecular Metal system, Zimmer Anatomical ShoulderTM, and Coonrad/Morrey Total Elbow. The dental implant systems include the Tapered Screw-Vent, Advent, and Tapered SwissPlus, Zimmer Hex-Lock Abutments. Dental regenerative products include Puros Allograft and CopiOs Pericardium Membrane....
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