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Zara Case Study
Supply Chain Management Strategy of the Retail Brand Zara

Executive Summary
The purpose of this report is to understand and analyze fashion retail brand Zara’s secret behind its successful supply chain management. Zara has been the pioneer in agile supply chain management and for popularizing the trend of fast moving fashion. Therefore, with the help of this example, agile distribution management has also been discussed in this paper.
Additionally, computer hardware brand Dell and Australia’s leading retail chain Myer have also been studied in order to understand their supply chain transformation journey. Zara’s Supply chain strategy has been compared to that of Dell and Myer. Dell adopted just in time inventory model in order to keep up with the changing customer demands and has seen success with this strategy. Myer too adopted lean transportation and distribution processes post acquisition in order to sustain its business and grow. Lastly, Zara’s strategy and a Fortune 500 Company’s supply chain strategy have been discussed. The Fortune 500 Company chosen is the global fast food chain McDonalds as its SCM is a huge success story and classic case worth researching on. The latter part of the research paper provides post analysis conclusions and recommendations for companies to relook at restructure their end to end supply chain processes.

Table of Contents
Supply Chain Management Strategy of the Retail Brand Zara 1
Executive Summary 1
Introduction 3
Zara’s success story in Logistics and Supply Chain Management 3
Comparing Zara’s Supply Chain Strategy with Dell 5
Comparing Zara’s Supply Chain Strategy with Myer 5
Comparing Zara’s Supply Chain Strategy with McDonalds (Fortune 500 Company) 6
Conclusion 7
Recommendations 7
References 8

Introduction
When the retail brand Zara was launched, it did not aim at aping the existing retail business models of outsourcing at lower costs and selling at higher margins. Instead, it had its own unique and game changing


References: Davis, M., 2010. Case Study for Supply Chain Leaders: Dell 's Transformative Journey Through Supply Chain Segmentation, s.l.: Gartner. Dutta, D., 2002. Learning from Zara: Case Study, s.l.: Third eyesight. Dutta, D., 2003. retail at the speed of fashion part II, s.l.: Third eyesight. Game-Lopata, A., 2009. Myer transforms. [Online] Available at: www.logisticsmagazine.com GS 1, 2010. Streamlined Myer It 's Supply Chain delivers results, s.l.: GS 1, Australia. tandlnews.com, 2012. Myer’s secrets of supply chain success. [Online] Available at: http://www.tandlnews.com.au/2012/01/17/article/myers-secrets-of-supply-chain-success/ Vitasek, K., 2014. Trust and Collaboration: McDonald’s Supply Chain Strategy, Tennessee: Global Sourcing Council. www.fortune.com, 2014. Fortune 500 2014. [Online] Available at: http://fortune.com/fortune500/mcdonalds-corporation-106/ www.supplychainopz.com, 2013. 7 Rules of Fashion Supply Chain. [Online] Available at: http://www.supplychainopz.com/2013/09/7-rules-fashion-supply-chain-management.html Zhang, Q., 2008. Analysis on the Successful Case of Efficient Supply Chain in Zara, s.l.: IEEE.
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