Strategic Management and Zara
Fakultät für Betriebswirtschaft
PS - Unternehmensführung
Term – Paper
„Zara - Case Study“
WS 2012
Seminararbeitgruppe: Severin Springer Hans Kahofer Raphael M`Barek Antoine Eber
Table of content
1. Case Introduction.........................................................................................................................1
1.1 Mission, Vision and Values.......................................................................................................2
1.2 Strategic Goals...........................................................................................................................4
2. External Analysis.........................................................................................................................5
2.1 PEST-Analysis...........................................................................................................................6
2.2 Porter’s five forces....................................................................................................................10
3. Internal Analysis.........................................................................................................................13
3.1 Core competencies and Resources...........................................................................................14
3.2 Value Chain Analysis...............................................................................................................19
3.3 SWOT – Analysis.....................................................................................................................20
4. Strategy formulation and implementation..................................................................................22
4.1.
PS - Unternehmensführung
Term – Paper
„Zara - Case Study“
WS 2012
Seminararbeitgruppe: Severin Springer Hans Kahofer Raphael M`Barek Antoine Eber
Table of content
1. Case Introduction.........................................................................................................................1
1.1 Mission, Vision and Values.......................................................................................................2
1.2 Strategic Goals...........................................................................................................................4
2. External Analysis.........................................................................................................................5
2.1 PEST-Analysis...........................................................................................................................6
2.2 Porter’s five forces....................................................................................................................10
3. Internal Analysis.........................................................................................................................13
3.1 Core competencies and Resources...........................................................................................14
3.2 Value Chain Analysis...............................................................................................................19
3.3 SWOT – Analysis.....................................................................................................................20
4. Strategy formulation and implementation..................................................................................22
4.1.