Zalora Retail Marketing

Topics: Retailing, Pricing, Shopping Pages: 3 (921 words) Published: October 22, 2012
Question 1
(a)Brands and Products
Zalora carries ranges from prices as low as $15 to brands that are more of high end or luxury styles. The brands that they carries exceeds over eight hundred various brands and they are being classified clearly into the various wide category such as women, men and children and they are further being classified into the various apparels types so that it is easier for their consumers to choose the products that they want to purchase. It enhances the simplicity of shopping and makes shopping easier. The probability of their success depending on the brands and products is high as they have various brands that are exclusive and not available in major shopping malls such as Feiyue which is popular with sneakers as well as Australian brands Ladakh and cult label Ksubi. Thus, the exclusivity would be one of the major factors that will bring the online boutique to its success. The online store does not only sell clothing. They have diversified and carry much more than apparels. They sell items such as exclusive character sun screen from famous cartoon characters as well as ear phones to cater other needs of their consumers. Thus, they have provided more options for their consumers and it creates a one stop shopping outlet for their consumers. Therefore, Zalora has also created another benefit to their customers such as convenience as a wide range of different types of products are available. (b)Shipping

One of the major selling points of Zalora is free Shipping Island wide in Singapore. They also do free delivery within 48 hours so that their customers could receive their items as soon as possible after purchasing it online. It would close up the gap of the waiting time for their purchase items to bring the shopping experience of their customers a better one. This could bring success to Zalora provided that they maintain the standards of their delivery time and keep the delivery period within the promised duration which is 48 hours....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Marketing
  • Marketing Essay
  • Retail Marketing Essay
  • Retail Marketing Essay
  • Marketing Strategies of Retail Stores Essay
  • retail Essay
  • Marketing and Retail Book Industry Essay
  • Retail Marketing Image Study Essay

Become a StudyMode Member

Sign Up - It's Free