Zagu Pearl Shake

Topics: Bubble tea, Milk tea, Espresso Pages: 3 (579 words) Published: October 4, 2012
ZAGU PEARL SHAKE

BACKGROUND:
It took several months of experimentation, product sampling and planning before the first ZAGU store was launched in April of 1999.  ZAGU was pioneered by a young enterprising lady with a degree in Food Science from the University of British Columbia in Vancouver, Canada.

To this date, Zagu has blended more than 40 million pearl shakes, a pretty good number for something that was widely predicted as a passing fad. Now, ZAGU has grown from a tiny kiosk to a current network of over 300 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Consumers Quality Awards.

From its humble beginnings to its present success, ZAGU has proven that it is not a passing fad. 85% of our current stores have been occupying the same leased space for more than three years. ZAGU can be found in malls, supermarkets and roadside locations. Behind the success of every ZAGU store is our professional management team and dedicated staff committed to putting the customer first and achieving excellence in everything they do. MISSION:

To provide the best quality, most innovative and reasonably priced products in the  beverage industry. To be the leader in our industry attained by a well-planned expansion through retail  outlets and wide product distribution. To continuously generate awareness, interest and desire for our products resulting in  frequent / repeat purchases. To establish Zagu as a highly regarded international brand name..

VISION:
Our Company bears the vision of providing fun, deliciously appetizing, uniquely enchanting 
food and beverage products while maintaining our commitment to uncompromised quality
at economical rates with the heartening purpose to cater to society’s needs, tastes
and preferences; rather than simply convincing our customers to try and like whatever products we
develop.

OBJECTIVES:
To promote, protect and maintain Zagu's image at all times.
To make sure...
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