Zagu Marketing Plan

Topics: Kenya, Nairobi, Great Rift Valley Pages: 6 (1687 words) Published: February 21, 2013
Kenya --Geography

Located on the eastern part of the African continent, Kenya is bordered by Tanzania in the southwest and Indian Ocean in the southeast. Sudan and Ethiopia lie to the north and Uganda to the west, while Somalia lies to the east of the geographical location of Kenya.

Lake Victoria also lies to the west of Kenya. The geographical coordinates of the country are Latitude 4� North to 4� South and Longitude 34� East to 41� East.

The country stretches from the snow-capped mountains in the north to the sea in the east. The terrain gradually changes from the low-lying coastal plains to the Kenyan highlands. Coastal Kenya is a highly fertile low-lying area. One can find a coral reef over here also. There is a dry coastal plain covered by thorny bushes and savanna over here. Mount Kenyais the highest point of the country and is 5,199 meters high. Mount Elgon and Mount Kilimanjaro are the other mountain ranges in Kenya.

Kenya -- Demography
The population of Kenya is estimated at 28,337,071 (July 1998) [1] The Kenyan government conducts a full census every ten years. The first official census since independence was conducted in April 1969. It put the nation's population at 10,942,705. When the next census was undertaken in August 1979, the figure had risen to 15,327,061 (allowing for an estimated under-enumeration of 5%). According to 1989 official estimates, the total population had climbed to 21.4 million, a figure that yields an annual growth rate of 3.3%, down from 4.1% ten years earlier. The UN has estimated Kenya's population in mid-1996 at 31.8m, and the World Bank has forecast the nation's average demographic growth in 1993-2000 at 2.5%. In recent years, the average family size has decreased from 6.7 children per woman in 1989 to 5.4 in 1993, according to a report by the Ministry of Training, Technology and Research. An important factor in this decline is an increase in the number of deaths due to AIDS. The 1989 census did not provide a breakdown of the population by national origin, so the numbers of non-Africans is unknown. Estimates from a decade earlier put the Asian population at 59,000, a significant drop from 139,000 in 1969. During the 1970s many Asians emigrated, mainly to the UK. Today, the Asian population has stabilized. The most recent census (taken in 1989, but released only in March 1994) is the first to record the ethnic composition of the population, though its findings are contested on several grounds (see also the Kenya "Ethnicity" section).

Brief History of Kenya---
Historical evidences indicate that almost the ancient land of Kenya was inhabited by Homo sapiens. Later towards 800 A.D. many Arab traders came and settled down permanently. By 16th and 17th centuries the Portuguese tried to assert their control over the coastal areas but were vehemently resisted by the Arabs. In the following years, 1780 and 1850 European nations like Britain, France Germany and even America tried to establish economic ties with Zanzibar while towards the end of the century; Kenya was politically under the British rule and became a colonized country. During this phase of colonial rule, the country witnessed many uprisings which took the form of rebellion. In 1944, K.A.N. U (Kenya African National Union) was formed and under the able leadership of this party, Kenya achieved independence on 12th December 1963. The establishment of the colony of Kenya brings in its train racial hostilities. New legislation on land tenure shamelessly favours the settlers. In many areas Africans are now formally dispossessed of their land and are confined in reservations (the Kikuyu, the largest tribe, being the main losers), while the 'white highlands' policy restricts the ownership of the best farming land to Europeans. Religion of Kenya

The vast majority of Kenyans are Christians, and the Anglican and Roman Catholic Churches are the most established Christian denominations. Other well established African...
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