Topics: Philippines, Fast food restaurant, Chicken Pages: 6 (1890 words) Published: October 10, 2012
Mang Inasal


Company Profile
Mang Inasal (Ilonggo term for Mr. Barbecue), the Philippines fastest growing barbeque fast food chain, serving chicken inasal, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City by businessman Edgar Sia II . Apart from the usual food presentations of multinational food company copycats, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, a marinade concocted out of   

Local spices and herbs, bamboo sticks for skewers, and the ambience that encourages kinamot (Ilonggo term in eating with the hands) whenever chicken inasal is served. Currently, there are 306 branches nationwide and with over 8,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income-generating activities to many. Mang Inasal is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davaodel Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores before 2012. Mang Inasal Iloilo Corporate Office is located at Four-Season Hotel, Delgado St., Iloilo City. The office fax numbers are (033) 508-7111 and (033) 508-5111. Manila CorporateOffice located at 2316 Aurora Boulevard, Tramo St., Pasay City with fax number (02)854-5692. You can also visit its website at or you can email at  In Mang Inasal, “Pinagsikapan naming laging mabilis, laging masarap, at laging abot -

kaya” so that the Pinoy can truly say, “Kumbinsing!”
Edgar Sia: The man behind Mang Inasal
* Sia recently received the Urban Leadership Award from the Canadian Urban Institute (CUI)Edgar "Injap" Sia II is the man behind Mang Inasal, one of the fastest growing food companies in the Philippines, which has become a modern icon of the Ilonggo culinary culture. His parents gave his the nickname Injap because Sia is originally from China while Jaruda, his mother's name, is originally from Japan. Injap stands for Intsik-Japan. His parents are businesspersons and it was expected that he take up some business-related course in college. He took up Architecture instead. Sia's first taste of running a business was when he was 20 years old. It was at the Four-Season Hotel, followed by Mister Labada, a Laundromat, then Injap Color Express, a photo developing shop. All these are based in Iloilo. Then, he cooked up the idea of operating Mang Inasal, the specialty of which is grilled chicken. It opened on December 12, 2003. Mang Inasal was instantly loved by Ilonggos. Then, it branched out to the rest of Visayas, Mindanao and Manila. Mang Inasal is well-received there, too despite the stiff competition in the grilled food business. The secret, of course is the use local herbs and spices that make the chicken taste good. The chicken is held by a bamboo stick and the rice is wrapped in bamboo leaf. Mang Inasal has 23 branches, with 10 being franchised. Sia is targeting 100 outlets by2009. It was open for franchise in 2005.Each store employs an average of 40 people, thus generating jobs in the communities where they operate. This has become a market for local products needed by the store.  

Grilled chicken isn't the only fare that Mang Inasal offers. They have Sisig, Grilled Pork, Bangus, Chicken Feet, Wings, Pecho, Liver and Baticulon, Fish and Pork Sinigang, Batchoy,...
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