Yueyuan

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SEEM 5800 / ECLT 5730 Logistics Management Written Case Assignment YUE YUEN INDUSTRIAL (HOLDINGS) LIMITED (B): SITE SELECTION Due date: 6th March, 2012

This assignment is due at the beginning of class. No late assignments accepted. You may work in a group of 4 to 6 people and hand in one report for the group. You should discuss this case only with your partners. We have included a note on Suggested Format for Case Reports. Your report should be organised similarly; succinct and clear writing will be much appreciated. Reports should be typed and no more than 6 pages in length. Exhibits appended to the reports need not be typed, but should be neat and easy to understand. Your report should address the following questions. Explain your reasoning. Points will be deducted if the explanation of your analysis is not clear.

Questions to address: 1. What are Yue Yuen’s competitive advantages? What strategies does the company employ to acquire these competitive advantages? Are they sustainable? 2. Perform a PEST analysis to identify the factors that Yue Yuen needs to consider before deciding where to build the new factory. 3. What are the pros and cons of each of the four location options (i.e. the Pearl River Delta, Indonesia, Vietnam and Western China)? 4. Which location option do you recommend? What benefits does he company expect to gain? What are the risks involved? 5. What other changes do you recommend Yue Yuen make?

Janny Leung

Suggested Format for Case Reports

Your case report should include the following sections:

BACKGROUND and ISSUES   Describe the background of the company or situation under study. Identify the key issues and/or questions addressed by the report.

RECOMMENDATIONS    List the major recommendations and findings State the key reasons in support of your recommendations Use bullets if appropriate

These two sections should give the reader an overview of the problems addressed, the key issues uncovered, and your proposed...
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