Yuengling
Everyone has a Weakness
How Yuengling Started Out
Yuengling is popularly known as brewing company. It was owned by Richard Yuengling, Jr and was started by his family. Most people have heard of this brand of beer. It is most widely known in PA where its headquarters is. It is actually the oldest brewing company in the United States starting back in 1829. This beer company sells an average of 2.5 million barrels of beer annually. According to Bloomberg.com, Yuengling passed Boston Beer Co. as the largest U.S. owned beer maker by volume sold. The company itself is valued around $1.8 billion.
Now this craft beer company started off slow. The first year of production yielded only 600 barrels. Once the owners’ son stepped up and took ownership of the business, he slowly made it into what it is known as today, America’s best-selling craft beer brand.
Yuengling wasn’t always sunshine and rainbows throughout its course. It was actually on the brink of extinction when prohibition took place. If Richard would have not opened a creamery during that time, we might have never known what this beer tasted like. By selling legal near-beer, the company stayed afloat. During WWII, when grain was being rationed, other big brands used less grain in their beers but Yuengling held their ground. This is when people started to like lighter beers which made Yuengling’s sales plummet. Yuengling stated, “We were out of business and too dumb to know it.” Richard and his father had some disagreements with the company. Richard was all about cutting costs while his father was more about keeping it the same. Richard took a break from the company due to some arguments but later bought the company in 1985 due to his father’s illness. At this time, sales were right around 137,000 barrels.
Once Richard owned the company, he had unusual strategies. His first strategy was to sell its beer within 75 cents of Budweiser and Miller. This was strange since most craft brewers would sell their beer at a
How Yuengling Started Out
Yuengling is popularly known as brewing company. It was owned by Richard Yuengling, Jr and was started by his family. Most people have heard of this brand of beer. It is most widely known in PA where its headquarters is. It is actually the oldest brewing company in the United States starting back in 1829. This beer company sells an average of 2.5 million barrels of beer annually. According to Bloomberg.com, Yuengling passed Boston Beer Co. as the largest U.S. owned beer maker by volume sold. The company itself is valued around $1.8 billion.
Now this craft beer company started off slow. The first year of production yielded only 600 barrels. Once the owners’ son stepped up and took ownership of the business, he slowly made it into what it is known as today, America’s best-selling craft beer brand.
Yuengling wasn’t always sunshine and rainbows throughout its course. It was actually on the brink of extinction when prohibition took place. If Richard would have not opened a creamery during that time, we might have never known what this beer tasted like. By selling legal near-beer, the company stayed afloat. During WWII, when grain was being rationed, other big brands used less grain in their beers but Yuengling held their ground. This is when people started to like lighter beers which made Yuengling’s sales plummet. Yuengling stated, “We were out of business and too dumb to know it.” Richard and his father had some disagreements with the company. Richard was all about cutting costs while his father was more about keeping it the same. Richard took a break from the company due to some arguments but later bought the company in 1985 due to his father’s illness. At this time, sales were right around 137,000 barrels.
Once Richard owned the company, he had unusual strategies. His first strategy was to sell its beer within 75 cents of Budweiser and Miller. This was strange since most craft brewers would sell their beer at a