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COMPANY PROFILE

Accor SA

REFERENCE CODE: FD6F96E4-2204-4E47-9092-C87DD0AA9919 PUBLICATION DATE: 22 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Accor SA
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................8 Key Employee Biographies..................................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................17 Top Competitors.................................................................................................22 Company View.....................................................................................................23 Locations and Subsidiaries...............................................................................27

Accor SA © MarketLine

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Accor SA
Company Overview

COMPANY OVERVIEW
Accor SA (Accor or 'the group') is a leading player in the hospitality business in Europe with well established presence across the globe. It operates in more than 92 countries in Europe, Latin America North America, Middle East, Africa and Asia Pacific. It is headquartered in Paris, France and employed 144,893 people as of December 31, 2011. The group recorded revenues of E6,100 million ($8,493.6 million*) during the financial year ended December 2011 (FY2011), an increase of 2.6% over FY2010. The operating profit of the group was E530 million ($738 million*) in FY2011, an increase of 18.8% over FY2010. The net profit was E27 million ($37.6 million*) in FY2011, as compared to a net profit of E3,600 million ($5,019.5 million*) in FY2010. *Calculated using the constant conversion rate of E1 = $1.3924 for the financial year ended December 31, 2011.

KEY FACTS
Head Office Accor SA Immeuble Odyssey 110, avenue de France Paris 75210 FRA 33 1 45 38 86 00

Phone Fax Web Address

http://www.accor.com

Revenue / turnover 6,100.0 (EUR Mn) Financial Year End Employees Paris Ticker December 144,893 AC

Accor SA © MarketLine

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Accor SA
Business Description

BUSINESS DESCRIPTION
Accor SA (Accor or 'the group') is a major global hotel operator. The group operates in 92 countries across the globe with Europe being the largest center for its operations, with nearly 4,426 hotels and 531,714 rooms as of December 2011. In FY2011, Accor operated 1,489 hotels in France; 1,001 hotels in rest of Europe; 1,111 hotels in North America; 194 Latin America and Caribbean; and 631 in other countries. Accor operates through one business segment: hotels. However, the hotel segment is further divided in to three hotel sub-segments: upscale and midscale hotels, economy hotels and economy hotels US. The upscale and midscale hotels segment comprises the Sofitel, Pullman, Novotel, Mercure, Adagio and Suite Novotel brands. The economy hotels consists of the Formule 1, HotelF1, Etap Hotel/ibis budget, all seasons/ibis Styles and ibis brands. The economy hotels and economy hotels US segment comprises of Motel 6 and Studio 6 brands. As part as the strategic refocusing on Accor core hotels business, the group sold Groupe Lucien...
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