Youtube Analysis

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1.Executive Summary
YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

2.Enabler Overview
YouTube is a video sharing website. Actually, it is a leader for video sharing on the Internet. It has ranked with the top 5 valuable web properties in the world. It also has been selected by Times Magazine as the best invention of the year in 2006.[1]It was invented by three former PayPal employees who are aged 20 something in 2005. In the first stage, it used to share video among themselves. However, it has attracted from the others web user to share their videos. In 2006, it has over 4000 million videos being uploaded. It attracts over 400 million people to watch the video every day during that time. YouTube has started advertising in the other website from March of 2006. It has been purchased by the Google Incorporated in 2006.

3.Enabler Function
By studying the YouTube function, I will identify and describe the basic function first. YouTube has different kinds of basic functions can be used for the registered user. For those has not registered, they can only view the videos and search in the website. However, the registered user account is free- of charge.

Video Uploading

Screenshot 1: Video upload page with functions

Video is the most focusing part on YouTube since YouTube has the slogan “Broadcast Yourself”. For the uploading function, YouTube provides the “My Video” function by clicking the My Account. You can upload your personal video in this function in various types of video format, including .WMV, .AVI, .MOV and .MPG. Under this function, YouTube has using the Adobe Flash 9 and Sorenson Spark technology to compress the video when users upload their video. The additional functions include Category function and Tag function. For Category function, you can categorize your video into the most suitable one. For example, the Second Life can be categorized into entertainment. For Tag function, you can type the key words for others to search your video more easily.

Video Sharing

Screenshot 2: Playlist function in Channel

Besides uploading function, there are functions for sharing your videos. You can send e-mail or to your friend under the contact list via “share this video” function in the video URL page, and post to your own blog via posting your blog URL address in“set up blog publishing” function. Then, you can click “post to blog” when you go to the video URL page that you want to share. The blog will only restrict to a few choices, for example, blogger and Live Journal. Share video is not only restricted in a few platform, it also allows you to share in different social community if you have an account with it. Those include Facebook, MySpace, Digg. Nevertheless, Playlist function is available for you to put all related videos under a playlist within your own channel account.

Video Responds

Screenshot 3: Set up blog publishing
During the viewing video process, there are lots of functions for you to interact with others. “Commentary board” allows you to give comments either “Post by comments” or “post by video” under a particular video or channel. You can also use the rating function given by YouTube. You can either rate the comment given by others is a “Good comment” or “Bad Comment”.

Screenshot 4: Subscribe function in channel

Not only that, you can subscribe others or being subscribed by others via channel function or particular video. You can also clicking add to favorites function on particular video.

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