Youth Tourism: Largest Segment of Global Tourism

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  • Topic: Tourism, Water sports, Seaside resort
  • Pages : 2 (736 words )
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  • Published : April 18, 2013
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2.3 Youth Tourism
Youth tourism has been identified as one of the largest segments of global tourism, and is also seen as having considerable potential for future growth as student numbers rise and youth affluence increases (Buhalis and Costa, 2006). To cater for younger surf tourists, a number of companies now offer surf safaris, generally a charter bus which travels along a mainland coastline stopping at well-known surf breaks, with accommodation typically in backpackers and similar establishments. As surfing becomes easier to learn, it seems likely that its popularity will continue to increase in future generations. In regards to marketing, specialist surf tour operators in the Indo-Pacific region for example, market principally through specialist surfing magazines, specialist surf travel agents, and directly via the internet. Some operate at only a single location, whereas others offer tours to a wide variety of different countries and destinations. Some surf lodges and surf charter boats sell their products through many different agents, whereas others have exclusive agency agreements with particular agents in individual countries (Buckley, R.C 2000). According to Richards and Wilson (2003) growing travel participation by young people is being fuelled by a number of factors, including increased participation in higher education, falling levels of youth employment, and increased travel budgets through parental contribution, savings, and combining work and travel. The search for more exciting and unique experiences, combine with cheaper long-distance travel, has also pushed youth travel ever further towards the geographical margins of the travel industry. In 1995, the European Travel Commission published a study specifically dedicated to Europe’s youth travel market covering 26 countries. The study was commissioned in response to a perceived neglect of the market both by the travel industry and by government authorities. It concluded that the 15 to 26 age...
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