Youth Spending Pattern
Abstract The age of juvenility i.e. the youth has become emerged with new personality characteristics, which has made them more powerful than ever before. Similarly, the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move in to. From yester years, spending pattern of youth has increased at large and they have now more autonomy at making buying decisions. This research is giving a clear answer of youth spending behaviour and factors which influence this behaviour. The findings of this paper present a precise glimpse on the factors which decides the increasing spending patterns in youth. It is noted that both the male and female youth have different spending patterns with a slight similarity. Thus, this paper is a healthy insight for the marketing professionals focusing their brand inventions for the youth as their target market.
Keywords: Youth, Spending Patterns, Consumer Behaviour, Brands
Scope * To study the attitude of teenagers and youth, age group 16-30 years towards expenditure methods. * Enumerate the usage patterns and arrive at pecularities, gender-wise or age-wise, if any. * Examine the young people, the way how they are spending their money. * Detail and document their triggers for purchase and influencers at the time of purchase. * Understand their perceptions about the expenditure methods.
Introduction
In this time, youth has become more confident, independent and willing to be as powerful and capable for achieving just anything at all. In the foreign countries it has been a norm now that the youth aged 18 onwards are independent and on their own to earn, spend and live. In the Changanacherry, where the society lives in the collectivism system of living i.e. kids (youth) are living with their parents unlike the foreign living system, which is individualistic; the youth is on their own. Now, the pattern of living has
Keywords: Youth, Spending Patterns, Consumer Behaviour, Brands
Scope * To study the attitude of teenagers and youth, age group 16-30 years towards expenditure methods. * Enumerate the usage patterns and arrive at pecularities, gender-wise or age-wise, if any. * Examine the young people, the way how they are spending their money. * Detail and document their triggers for purchase and influencers at the time of purchase. * Understand their perceptions about the expenditure methods.
Introduction
In this time, youth has become more confident, independent and willing to be as powerful and capable for achieving just anything at all. In the foreign countries it has been a norm now that the youth aged 18 onwards are independent and on their own to earn, spend and live. In the Changanacherry, where the society lives in the collectivism system of living i.e. kids (youth) are living with their parents unlike the foreign living system, which is individualistic; the youth is on their own. Now, the pattern of living has
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