Sociology of Sexualities
Topic: Sex in the Media
The topic I choose to discuss for this writing assignment is Sex in the media and it is portrayed through magazines. I choose this topic because I was interested in further educating myself on how sex is incorporated in magazines and finding out information on the effects it have on magazine readers. I also choose this topic because it was very significant to various lectures that addressed this specific topic as well as other topics that we discussed throughout the semester. This topic is extremely significant to me because I am a young adult that browse through magazines occasionally and I often find myself comparing my appearance to the women that are displayed in these magazines. This is very import because although there is no such thing as a perfect or flawless person, the ads that magazine publishers incorporate in sort of brain washes the viewer’s subliminally. This can be extremely detrimental to society and how we perceive the ideal person as and how high we set our standards for a significant other. This topic is important to the field of sociology because everyone is impacted by the ads magazine editors and publishers use for their magazines. Moreover, men and women are affected tremendously by the ads they view, so sociologically this is affecting each individual that views these ads psychosocially. The significance of sex in the media is that everyone who picks up a magazine and browse through it will encounter some forms of sex. We should care about this topic because sex in the media is one of the leading causes of eating disorders in America. Another reason why we should care about sex in the media is because the media tries to sell sex to all ages. The media tends to attract more of the younger crowd due to how they construct their ads as well as what they make the focal point of the advertisement. In this essay I am going to break down three specific topics that are embedded in the general topic of sex in the media. These three specific topics all go hand in hand with the production of sex in the media and how successful the ads are conveyed to the viewers. The three topics that I am going to discuss are selling sex through advertisement, images of the perfect body, and the impact sex ads have on the viewers.
The topic of selling sex trough advertisement can be related back to the topic of sex in the media because magazines are a form of media that reaches out to individuals that want to obtain the newest information or tips on the go. Most of the ads in the magazines geared towards advertising and selling the main product in a sexual way. The authors purpose of using sex as the finalizing selling tool is to propose to the audience that this item that is on the market is just as desirable as sex. The author also wants the viewer to be able to make a personal connect to the product in order to make the sale and this can be done through the idea of sexual activity. This idea or portrayal will induce a more powerful and desirable behavioral response that will drive the consumer to go out and purchase the item that being displayed. According to William R. Swinyard, “In contrast with conventional wisdom, the author also propose that these behavioral responses will be greater when the sale calls precedes the advertising than when it follows.” Another reason what authors or magazine producers incorporate sex into their advertisement is because the ideal of low pressure strategy may cause they reader to skip over this particular ad due to the lack of demanding images that catch the readers eye. Advertising is all about making the audience that you are directing the article to feel like they can relate to the article or item that you are advertising. This concept allows the reader to feel like they investing their time and money in the best product for them that is out there. This is why...