Yonanas Competitive Trends

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Competitive Trends

Each of these companies share a common target market with Yonana’s. This target market is a middle-aged adult who is trying to eat healthy, exercise more, and live an easier more efficient life.

Product Competitors:
Blendtec
Blendtec is a company out of Orem, Utah that specializes in blending. They strive to achieve new and better ways of building machines that improve the quality of life as well as set new standards1. They started a YouTube channel called Will It Blend, which features their blenders blending up items such as IPhones, IPads, marbles, and even fun items such as a vuvuzela. Their blenders are extremely expensive, but are claimed to be the best blenders in the world. They range from 384.95 all the way up to a hefty 1034.95. You can find these blenders in-stores at Costco, Sam’s Club, Target, and Bed Bath & Beyond. Their online retailers include blendtec.com, amazon.com, QVC.com, and everythingkitchens.com. The parent company of Blendtec is K-Tec who is a private company and does not release financial information.

Magic Bullet
The magic bullet is brought to you by Homeland Houseware, which specializes in creating household appliances that make life easier2. Homeland Houseware is a division of Alchemy Worldwide, which is a private company and does not release financial information4. The magic bullet is used a handheld product chopper, whether you’re chopping onions for dinner, or fruit for an in-between meal snack. The price range on magic bullets vary from 49.99 to 65.99 depending on where you are shopping. The stores that the magic bullet can be found in are Macy’s, Target, Walmart, and Bed Bath & Beyond. Online retailers include buythebullet.com, amazon.com, buy.com, and QVC.com.

Cuisinart Frozen Yogurt & Ice Cream Makers
Cuisinart is a company based out of Stamford, Connecticut. They were founded in 1971 and are owned by Conair6. They claim that innovative culinary tools are their...
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