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  • Topic: Dil Hai Ki Manta Nahin, Film, Aamir Khan
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  • Published : January 29, 2013
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yoPG-MBA batch of July 2011 & January 2012
Backlog: Freshmen
The backlogs are now converted into hands-on assignments + intensive viva. Students will work on the following assignments individually and submit a professionally prepared, spiral bound report for each backlog.

This will be followed by an intense viva before a panel.

Assumptions (if any) made during the assignment must be highlighted in the report.

Interview forms/questions must be annexed as part of the report and must contain the name and telephone number of the respondent, random checks on the same will be made to verify authenticity.

The assignments must reflect comprehensive research on the brands since they are real and not fictitious, and thus background research is available. You are expected to study each brand before building the cases.

Any plagiarism or action resorting to unfair means will result in disqualification.

Decision of the panel will be final.

Weightage for each backlog:
Report: 15 marks | Viva: 15 marks |Analysis and recommendations: 30 marks Duration of the Viva: 15 minutes per subject
Date of submission of reports: Not later than 5 p.m. on December 5, 2012 in hard copy with Ms. Priyanka in the SMC office.

AKSHAY KATHURIA|
Freshmen - External| Journalism-Print & Cyber| FAIL| | Journalism-TV & Radio| ABSENT|
| Film Appreciation| FAIL|

Film Appreciation: Watch the films, 12 Angry Men & Ek Ruka Hua Faisla. - Prepare a 15 slide PPT critiquing and comparing both the films - Write a complete report on Ek Ruka Hua Faisla, following the format given on the link: http://wire.rutgers.edu/p_reading_film.html - The Basics of How to Read a Film, Holly Blackford

Journalism – Print & Cyber & Journalism-TV & Radio: - You are required to meet at least one character from Ek Ruka Hua Faisla and interview him about the film. You will need to present photographic/video proof of having met the character. Prepare a detailed questionnaire for the same. Submission for these two subjects is as follows: * An interview feature with the character from Ek Ruka Hua Faisla that will appear as a half page in Bombay Times, page 6 * Interview feature with the character from Ek Ruka Hua Faisla tailored for the Cyber Audience, to appear on glamsham.com * A news-story of 3 minutes (edited length) centering around the comparison between the two films and the interview of the character from Ek Ruka Hua Faisla * A radio script for an RJ at Fever 104.5 FM for a 30 min show celebrating 100 years of Cinema

DHARITRI MOHARANA|
Freshmen - External| Film Appreciation| FAIL|
 | Event Management| FAIL|

Film Appreciation: Watch the films, Few Good Men & Shaurya. - Prepare a 15 slide PPT critiquing and comparing both the films - Write a complete report on Shaurya, following the format given on the link: http://wire.rutgers.edu/p_reading_film.html - The Basics of How to Read a Film, Holly Blackford - You are required to meet at least one character from Shaurya and interview him/her about the film. You will need to present photographic/video proof of having met the character. Prepare a detailed questionnaire for the same and include the qs and answers as part of your report.

Event Management:
Mukta Arts will be re-releasing Khalnayak in February 2013. Conceptualize the premiere for the re-release of the film and prepare an event pitch for approaching sponsors.

MUKHTAR AHMED HASHMI|
Freshmen – External| Journalism-Print & Cyber| FAIL|

Journalism: Print & Cyber
- What are the differences between Print and Cyber Journalism? Prepare a 10 slide ppt to illustrate the differences using the funeral coverage of Shri. Bala Saheb Thackeray - Story Peg: Is Video Conferencing a threat to the Airline Industry * You are required to meet at least 2 people from the Airline industry, 2 frequent flyers of Business Class belonging to the top management...
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