Yha China E-Commerce Plan

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3. Executive summary
This E-Commerce initiative aims to develop a new B2C operation on YHA China. YHA China will be able to cooperate with travel service providers to expand their business and finally run as an e-travel agency.

The most popular e-commerce business is B2C; to expand B2C business area is the way to increase sales for organization. YHA China currently only provide accommodation booking service, they can expand their business through collaborate with other travel service providers. Tickets booking service and packages will be provided in YHA China website. The collaboration commerce helps YHA China to transfer to an e-travel agency.

A social network can be used to promote YHA China as an e- travel agency. RenRen, Weibo and KaiXin are the main social network in China and membership can share their experience in these website and YHA China BBS. YHA China can be well known through social network. Membership benefits can be used to increase more membership to share their stories on social website which can let more people know and attract more potential customers.

4. Introduction and Background
YHA China has great opportunity to increase sales and attract more backpackers through an effective e-commerce strategy. Customers prefer the one-stop service on booking accommodations, tourist spots tickets even the whole travelling package online. To cooperate with other travel business or organization is one of the best measures to satisfied requirement of customers and gain revenue.

4.1 Organization Background: YHA China
YHA China is part of the world’s largest backpacker accommodation network, Hostelling International (HI), providing more than 4,000 hostels over 60 countries. YHA provide service for all, especially for young people. In 1998, the concept of YHA was firstly introduced to China. The first YHA hostel was established in 1999 in Guangzhou. Now, there are more than 150 hostels located in 27 provinces which included Shanghai,...
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