3. Executive summary
This E-Commerce initiative aims to develop a new B2C operation on YHA China. YHA China will be able to cooperate with travel service providers to expand their business and finally run as an e-travel agency.
The most popular e-commerce business is B2C; to expand B2C business area is the way to increase sales for organization. YHA China currently only provide accommodation booking service, they can expand their business through collaborate with other travel service providers. Tickets booking service and packages will be provided in YHA China website. The collaboration commerce helps YHA China to transfer to an e-travel agency.
A social network can be used to promote YHA China as an e- travel agency. RenRen, Weibo and KaiXin are the main social network in China and membership can share their experience in these website and YHA China BBS. YHA China can be well known through social network. Membership benefits can be used to increase more membership to share their stories on social website which can let more people know and attract more potential customers.
4. Introduction and Background
YHA China has great opportunity to increase sales and attract more backpackers through an effective e-commerce strategy. Customers prefer the one-stop service on booking accommodations, tourist spots tickets even the whole travelling package online. To cooperate with other travel business or organization is one of the best measures to satisfied requirement of customers and gain revenue.
4.1 Organization Background: YHA China
YHA China is part of the world’s largest backpacker accommodation network, Hostelling International (HI), providing more than 4,000 hostels over 60 countries. YHA provide service for all, especially for young people. In 1998, the concept of YHA was firstly introduced to China. The first YHA hostel was established in 1999 in Guangzhou. Now, there are more than 150 hostels located in 27 provinces which included Shanghai, Beijing and Hongkong. YHA China provides discount accommodation to their membership. The main goal for YHA China is to promote good hostelling and best practices in China and now more and more youths in China choose YHA China due its clean, suitable price and the chance for making friends with other youths.
4.2 E-commerce Background
A broader definition of E-Commerce that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. To apply the EC, there are five support areas which are people, public policy, and marketing and advertising, support service and business partnerships. In addition, E-Commerce models include business-to-customer (B2C), business-to-business (B2B), customer-to-business (C2B), business-to-employees (B2E), customer-to-customer (C2C) and etc. In these models, B2C model is one of the popular models used in today’s e-business. A successful e-commerce strategy also includes a great social network service (SNS). SNS can build online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network. Our main strategy is to develop a new B2C business for YHA China and upgrade the current YHA China social network service. 5. Business Concept
5.1 E-commerce Initiative
This E-Commerce initiative aims to develop a new B2C operation on YHA China. YHA China will be able to cooperate with travel service providers to expand their business and finally run as an e-travel agency. Customers can not only book accommodations in YHA China, but also can search the travel spots which they interested in and book the ticket in the website. Meanwhile the travelling package that provided by travel service providers will be update in every quarter. The details of travelling programs and packages will be classified...
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