Year 2012 Seasonal Analysis

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year 2012
Holiday Season Analysis

Table of Contents
Executive Summary 3
The Tradition of Christmas Giving 4
Assessment of the current Economic Climate 6
Current Climate of Consumer Spending, Saving and Retail Sales 8
2012 Holiday Season Spending Predictions 9
Merchandise and Toy Predictions, What’s Hot and What’s Not”10
Individual Evaluation of Holiday Retailing 2012 11
Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season …..13
Reference Page 15
Appendix 16

executive summary
The purpose of this report was to evaluate the 2012 Holiday Season for Retail Marketing and Consumer Spending Patterns. Research for this report included a review of current government, marketing and consulting firm data, and also web-based articles on the topics covered. The topics that were covered included: * The Tradition of Christmas Giving

* Assessment of the Current Economic Climate
* Current Climate of Consumer Spending, Saving and Retail Sales * 2012 Holiday Season Spending Predictions
* Merchandise and Toy Predictions, What’s Hot and What’s Not” * Individual Evaluation of Holiday Retailing 2012
* Retail Expectations with Recommendations for Success for the 2013 Holiday Shopping Season The findings indicated that while the Tradition of Christmas Giving remains part of American Tradition the theme is evolving to be a more generalized concept as we frequently hear and see advertisements for the “Holidays” instead of the religious theme of “Merry Christmas”, thus making the Holiday Season a more multi-cultural experience versus a religious one for many Consumers. This advertising technique seem to be successful as many cultures celebrate this season with gift giving. Another finding was that while the news is focusing on The Fiscal Cliff, Consumers are still heading to the stores, purchasing online and not saving as much as they did during the second quarter or 2012. The pockets and purses of Consumers are wide open and Holiday Spending Predictions forecast that this will be a profitable year for retailers as the Holiday spending shows to be in full bloom due to current data. As this year’s Holiday Advertising continues, the year 2013 is sure to bring even more success for retailers as new means of reaching customers on the go with Mobile Technology is expanding. It seems that marketing’s path is heading towards looking bright digital horizons.

The tradition of christmas giving
The tradition of Gift Giving goes back through the ages with worldwide origins in the history of many cultures, from a Christian perspective the concept of gift giving comes from the Nativity of Jesus of Nazareth. Within the account of the Nativity of Jesus of Nazareth it is told that the Magi traveled to Jerusalem in order to worship the newborn Christ. In the process of giving homage to the newborn Jesus the Magi presented gifts of Gold, Frankincense, and Myrrh. The gifts of the Magi were not just fashionable offerings of the era; each gift given had specific meaning. The gift of gold represented a present that was worthy for a king and symbolized that the newborn Christ was King (Chavez, 2012 p.1 http://www.ehow.com/info_8065319_meaning-wise-mens-gifts.html). The gift of Frankincense used in perfume, anointing oils and incense burned during religious worship and was seen as signifying that magicians and sorcerers succumbed to Christ and acknowledged his divinity (Chavez, 2012 p.1 http://www.ehow.com/info_8065319_meaning-wise-mens-gifts.html). The final gift of Myrrh was used in perfume, medicine, incense and embalming was considered a symbol of Christ's humanity and foreshadows his suffering and execution (Chavez, 2012 p.1). The meaning of giving these symbolic gifts differ from what gift giving has become today. As the celebration of the birth of Jesus of Nazareth evolved , popular customs included exchanging gifts, decorating Christmas...
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