YCC CDP model
ASSIGNMENT QUESTIONS
Read the case on Volvo YCC (Your Concept Car) from the text book.
1) Which design elements of the Volvo YCC are most valuable to female consumers? How will male consumers respond to these design elements?
Volvo YCC is a concept car which was developed by all-female ‘think tank’ and focus on female consumers with criteria such as professional, independant woman desiring performance, style, practical and easy to maintain. Volvo YCC design elements are most valuable to female consumers are :-
Smart storage solution
The Volvo YCC has been designed in response to drivers who use the backseat more more often for groceries, gym bags and laptop computers than for passengers. The backseats are designed like movie theater seats so it fold upright until needed for passengers giving more space on the back floor for loading and unloading.
By moving the gear lever and handbrake, the center console is designed to have a shallow compartment for keys, mobile phones, and so forth with a sliding back compartment capable of storing a ourse ot of sight. With the specially custom center console, there is also a space for notebook computer, a ‘cool-box’ as well as wastepaper basket.
A car that is easy to get in and get out of
Volvo YCC is designed with gull wing doors so that customers never has to climb over a dirty surface to get into the backseat. The car automatically goes to the high position when the door is opened for a more comfortable height for passengers entering and exiting.
Good visibility
For visibility and safety, the all-female ‘think tank’ team designed the exterior with a low front end and a long rear window so that all four corners of the car are visible to the driver. The fenders are within view and covered with a sturdy material.
An ‘Ergovision’ system at the dealership scans driver’s body and configure optimum driving position based on the data. The customer can aslo input additional data sets, but the car will
Read the case on Volvo YCC (Your Concept Car) from the text book.
1) Which design elements of the Volvo YCC are most valuable to female consumers? How will male consumers respond to these design elements?
Volvo YCC is a concept car which was developed by all-female ‘think tank’ and focus on female consumers with criteria such as professional, independant woman desiring performance, style, practical and easy to maintain. Volvo YCC design elements are most valuable to female consumers are :-
Smart storage solution
The Volvo YCC has been designed in response to drivers who use the backseat more more often for groceries, gym bags and laptop computers than for passengers. The backseats are designed like movie theater seats so it fold upright until needed for passengers giving more space on the back floor for loading and unloading.
By moving the gear lever and handbrake, the center console is designed to have a shallow compartment for keys, mobile phones, and so forth with a sliding back compartment capable of storing a ourse ot of sight. With the specially custom center console, there is also a space for notebook computer, a ‘cool-box’ as well as wastepaper basket.
A car that is easy to get in and get out of
Volvo YCC is designed with gull wing doors so that customers never has to climb over a dirty surface to get into the backseat. The car automatically goes to the high position when the door is opened for a more comfortable height for passengers entering and exiting.
Good visibility
For visibility and safety, the all-female ‘think tank’ team designed the exterior with a low front end and a long rear window so that all four corners of the car are visible to the driver. The fenders are within view and covered with a sturdy material.
An ‘Ergovision’ system at the dealership scans driver’s body and configure optimum driving position based on the data. The customer can aslo input additional data sets, but the car will