1) STAGES OF THE CAMPAIGN
Using Yale’s five-stage developmental model, identify the stages of Ronald Reagan’s first presidential campaign giving specific examples from history. Give specific attention to applying the stages of a campaign history. Document your sources using APA format. You must use EBSCO or other on-line sources available through Amberton Library. You may also use books available through Ebrary and net library to complete this assignment. These on-line books are available on the library’s on-line resources. Do not try to complete this assignment by using websites for speeches.
Yale’s five stage developmental model gives us examples of what should happen from the beginning to end of a political campaign, product-line marketing scheme, or ideological campaign such as Christianity or Scientology. In the case of our 40th president, Ronald Reagan, you can see these steps put into action during his first run for the Presidential Office back in 1979.
Yale’s model identifies the first step in the five stages as Identification. According to the text, Charles U. Larson (2010) Identification is the position you establish in the minds of your audience P.283-289. The audience can be a congregation, fans, voters, and potential converts. In the case of Ronald Reagan, during his first campaign he would have wanted to bring favor upon himself in the eyes as many Americans as he possibly could; especially the Electoral College. He did, in fact, win over the nation & the Electoral College.
The second step is Identification. According to Larson (2010), Identification in Yale’s model refers to “establishing a position in the minds of consumers, voters, and potential converts” p. 283. To achieve making their mark on the minds of potential customers a product line may simply use a name that encompasses what they offer, Newsweek is the example used in Larson (2010) “It suggests... [continues]
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"Yale's Five Stage Developmental Model - Ronald Reagan - Steps of First Campaign - Persuasion - Annalysis of Speeches." StudyMode.com. 02, 2011. Accessed 02, 2011. http://www.studymode.com/essays/Yale-s-Five-Stage-Developmental-Model-589328.html.