1. Virgin Blue's business model, which has since been copied by Qantas-owned Jetstar, operates on a different cost base from Qantas. Virgin Blue is essentially a ‘no-frills’ airline carrier. Virgin Blue assessed the Australian airline market and built an innovative business model that lowered operating costs dramatically when compared to Qantas. Virgin Blue's lower operating expenses are passed on to customers in the form of cheaper airline tickets. However, while Virgin Blue offers low prices, it has continued to emphasise in its communications what matters most to airline travellers — quality service, on a consistent basis. If Virgin Blue can keep these actions that they competitive advantages sustainable are sustainable.
2. Obtain some current examples of Virgin Blue's advertising using the Internet and newspapers. In your opinion, is Virgin Blue's current marketing strategy deliberate or emergent?
Virgin Blue's advertising a group of smiling and lovely young women flight attendants and entitled "airfare. Good service." This is perhaps the most obvious and most sincerely, was aimed at a business strategy; Virgin Blue The current marketing strategy is deliberate. Since Virgin Blue aimed at a separate market from Qantas, and was fired by ideas, people often would fly if it spent a lot less.
3. What changes, if any, might be appropriate for Virgin Blue's marketing strategy to ensure continued success in the Australian airline industry?
Maintains the low price, high quality service and reduce many restrictions apply that can help Virgin Blue's marketing strategy to ensure continued success in the Australian airline industry.
4. Extra Activity relating to Case SWOT analysis
SWOT analysis from four aspects: Strengths Weaknesses Opportunities and Threats
Strengths: cheaper price, friendly, easygoing atmosphere
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