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GUJARAT CO-OPERATIVE MILKMARKETING FEDERATION
Ltd. (GCMMF)
We have traversed a pathfew have daredto. We are continuing on apathstill fewer have the courage to follow.Wemustpursue a path thateven fewer can dreamto pursue.Yet wemust, because we holdintrust the aims andaspirationsofmillionsofourcountrymen. I am confident – asI knowyouare –thatwiththe nation’s dairy farmers by our side we cannot fail! Let us therefore resolve that however fulfilling our first twenty five years have been, inthe next twenty five years we will transform the lives of millions more, openingfor themthe door to an India thatis the land ofour dreams.
Dr. VergheseKurien
Chairman,GujaratCo-operative MilkMarketing Federation
1
Across India,everymorning, millions wake up to the taste of Amul, the flagship brand name for a varietyof dairyproducts marketed bythe Gujarat Co-operative MilkMarketing Federation
(GCMMF). One could start the dayby boiling (as is the traditional Indian practice) one of the different varieties of liquid milk supplied in pouches and making one’s morning tea orcoffee. If one preferredto use creamer, one could reach for the Amulya creameron the shelf. Forthe breakfast, butter the toasts with Amul regular butter or, if you are calorie conscious, with Amul
Lite butter. Drink a cup of Amul chocolate milk. Make sandwiches with one of the different varieties of Amul cheeseand take themto the office; add Amul ghee (clarified butter) to one’s dishes for lunch; cook your lunch witha currycontaining Amul paneeror cottage cheese and have a sweet dish made from Amul gulab jamunmix. If it is a hot day,have an Amul ice cream; and when you return home after the office; relax with tea or coffee, whitened with Amulya creamer or Amul milk. If you are a pizza fan, bake a pizza and top it with Amul mozzarella cheese, and finallyretire for the daywith a glass of warm Amul milk. In India, Amul wasnot merelyone ofthe most well known brands, wayahead of Coca Cola
Ltd. (GCMMF)
We have traversed a pathfew have daredto. We are continuing on apathstill fewer have the courage to follow.Wemustpursue a path thateven fewer can dreamto pursue.Yet wemust, because we holdintrust the aims andaspirationsofmillionsofourcountrymen. I am confident – asI knowyouare –thatwiththe nation’s dairy farmers by our side we cannot fail! Let us therefore resolve that however fulfilling our first twenty five years have been, inthe next twenty five years we will transform the lives of millions more, openingfor themthe door to an India thatis the land ofour dreams.
Dr. VergheseKurien
Chairman,GujaratCo-operative MilkMarketing Federation
1
Across India,everymorning, millions wake up to the taste of Amul, the flagship brand name for a varietyof dairyproducts marketed bythe Gujarat Co-operative MilkMarketing Federation
(GCMMF). One could start the dayby boiling (as is the traditional Indian practice) one of the different varieties of liquid milk supplied in pouches and making one’s morning tea orcoffee. If one preferredto use creamer, one could reach for the Amulya creameron the shelf. Forthe breakfast, butter the toasts with Amul regular butter or, if you are calorie conscious, with Amul
Lite butter. Drink a cup of Amul chocolate milk. Make sandwiches with one of the different varieties of Amul cheeseand take themto the office; add Amul ghee (clarified butter) to one’s dishes for lunch; cook your lunch witha currycontaining Amul paneeror cottage cheese and have a sweet dish made from Amul gulab jamunmix. If it is a hot day,have an Amul ice cream; and when you return home after the office; relax with tea or coffee, whitened with Amulya creamer or Amul milk. If you are a pizza fan, bake a pizza and top it with Amul mozzarella cheese, and finallyretire for the daywith a glass of warm Amul milk. In India, Amul wasnot merelyone ofthe most well known brands, wayahead of Coca Cola