1/12/13 BMAN30021 Marketing Anna Goatman | The Univ ersity of Manchester HELLO!
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BMAN30021 Marketing Anna Goatman (2012-2013)
Linked to: BMAN30021 Created: 4 months ago Last updated: 4 months ago 44 items Core text (1 item) Marketing - Baines, Paul, Fill, Chris, Page, Kelly, 2011 Book
Lecture 1: What is marketing? Introduction to the course (30/09/11) (6 items) Marketing - Baines, Paul, Fill, Chris, Page, Kelly, 2011 Book | Chapter 1 The concept of the marketing mix - N. Borden, 1964 Article Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International - Cathy L. Hartman, Caryn L. Beck-Dudley, 1999 Article The Marketing Concept: Putting the Theory into Practice - Graham J. Hooley, James E. Lynch, Jenny Shepherd, 1990 Article The Consumer Rules?: An Examination of the Rhetoric and “Reality” of Marketing in Financial Services - David Knights, Andrew Sturdy, Glenn Morgan, 1994 Article Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch, 2004 Article
Lecture 2: The Marketing Environment (07/10/11) (5 items) Marketing - Baines, Paul, Fill, Chris, Page, Kelly, 2011 Book | Chapter 2 The 10 Trends You Have to Watch - Eric Beinhocker, Ian Davis, Lenny Mendonca, 2009 Article Environmental Scanning: Radar for Success. - K.S. Albright, 2004 Article www.readinglists.manchester.ac.uk/lists/878710F0-0F7B-349C-C138-39200A4CFD78.html 1/4
1/12/13 BMAN30021 Marketing Anna Goatman | The Univ ersity of Manchester
International Marketing Environment Analysis - Geri Clarke, 2005 Article Missed opportunities? Reaching the ethnic consumer market - Lisa Emslie, Richard Bent, Claire Seaman, 2007 Article
Lecture 3: Segmentation, Targeting and Positioning (14/10/11) (5 items) Marketing - Baines, Paul, Fill, Chris, Page, Kelly, 2011 Book | Chapter 6 Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis - Jake Ansell, Tina Harrison,...
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