Xiaomi Mi 4: Post-Buying Decision Process

Post purchase stage is the final stage in the consumer buying decision process. In this stage, consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product, or on the contrary, a sense of disappointment if the product has fallen far short of expectations. If the consumer is satisfied with the product, it shows that the performance of the product is in expectation. If the consumer is delighted with the product, it shows that the performance of the product is way greater
After the purchase, the customer might experience dissonance about their purchase. The term ‘cognitive dissonance’ is to present that consumer are having discomfort or dissonance about the product that had been purchased. An example of cognitive dissonance is when a consumer might feel compelled to question whether he or she has made the right purchase decision. The dissatisfaction of the performance of Xiaomi Mi 4 is the cognitive dissonance. If the consumer is having dissatisfaction after purchasing and consuming Xiaomi Mi 4, it shows that he or she is experiencing cognitive dissonance. Consumers who experienced cognitive dissonance will be more concern and put in more of the consideration while choosing product in their future
The power of word of mouth cannot be overlooked as it can affect a business’s image and reputation. For example, popular business firms often optimize customer experience by delivering good services and provide hospitality to the publics to support the spread of their good reputation and build decent image to consumers. On the other hand, if the post-purchase experience with the product was average or disappointing, the consumer is going to repeat the 4 stages of the consumer buying decision process during the next purchase but by excluding the brand from his or her ‘evoked