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Google’s Business Model
By Morgane Botella What is google?
Google is a company that started six years ago when its founders Larry Page and Sergey Brin developed a new way to do online searching in a Stanford University dorm room. This new idea then spread quickly to many people around the globe seeking information. Googles’ technologies have been able to sort through a large amount of growing information on the web and deliver it to its users for free, a service which returns accurate information in a very short amount of time. They rely on the millions of people who post websites to figure out which other sites have good content. Google uses a technique called PageRank to rank every page. It figures out all of the sites linking to a web page and gives them a value, based in part on the sites which are linked to them. Then Google is able to determine the sites with the most votes meaning they have the best amount of information to those most interested in the information offered. PageRank keeps on improving as the web becomes bigger, since each new website is another set of information which leans to another vote. It is the top search engine in the world, representing eighty percent of all European search page views and forty one percent of all US search page views. Its net income has been increasing, $6,985,000 in 2001, $99,656,000 in 2002, $105,648,000 in 2003, and $399,199,000 in 2004. This company must have done a great job in order to be so successful. When it was first started their web index contained about thirty million documents, and now they index more than eight billion web pages which translates to two hundred and fifty times as much information. However Google isn’t just a popular search engine it also does many other things that come in hand to many people around the world. Some of Googles’ services include Alerts where you receive news and search results by e mail, Blog Search which finds blogs on people’s favorite topics, Book Search to find...
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