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Google’s Business Model
By Morgane Botella What is google?
Google is a company that started six years ago when its founders Larry Page and Sergey Brin developed a new way to do online searching in a Stanford University dorm room. This new idea then spread quickly to many people around the globe seeking information. Googles’ technologies have been able to sort through a large amount of growing information on the web and deliver it to its users for free, a service which returns accurate information in a very short amount of time. They rely on the millions of people who post websites to figure out which other sites have good content. Google uses a technique called PageRank to rank every page. It figures out all of the sites linking to a web page and gives them a value, based in part on the sites which are linked to them. Then Google is able to determine the sites with the most votes meaning they have the best amount of information to those most interested in the information offered. PageRank keeps on improving as the web becomes bigger, since each new website is another set of information which leans to another vote. It is the top search engine in the world, representing eighty percent of all European search page views and forty one percent of all US search page views. Its net income has been increasing, $6,985,000 in 2001, $99,656,000 in 2002, $105,648,000 in 2003, and $399,199,000 in 2004. This company must have done a great job in order to be so successful. When it was first started their web index contained about thirty million documents, and now they index more than eight billion web pages which translates to two hundred and fifty times as much information. However Google isn’t just a popular search engine it also does many other things that come in hand to many people around the world. Some of Googles’ services include Alerts where you receive news and search results by e mail, Blog Search which finds blogs on people’s favorite topics, Book Search to find text of any books, Images where you can find images on the web, Maps where you find maps and directions, and News where you can find many news stories. Some of Google’s tools include Blogger where you can express yourself online, Earth where you can explore the world from your PC, Translate where you can view web pages in other languages, and Talk where you can IM and call friends from your PC. Google is global, besides its main Google.com it includes one hundred and two other international domains such as Google.de, Googdle.fr, and Google.co.uk. One hundred different languages are available. Sources 1, 2, 3

So why is Google so popular?
A good way to get many users interested in the search engine is making it really easy to use. Google believes they should hide the complexity of their powerful search engine from their users so that they will be left with a simple, understandable way to get the information they need. So not only is the interface clear and simple, but the pages load instantly, the way the search results are placed is not sold to anybody, and the advertising

it relevant content which does not get in the user’s way. Google really does provide the best user experience possible, it refuses to make any changes that would not benefit the users that go to their site. "The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." Google likes to be fair meaning they refuse to make money through search result ranking or inclusion. All of the advertising has to be on the right of the page, none in the actual search results. Also Google only lets ads be displayed if they have something to do with the results page. Meaning certain searches might not include ads on the right. Google believes that these sponsored ads can help the user find what they want, which is why they have to be relevant to the search results. They want neutrality, there is no reason for one link to be before...
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