WWE: World Wrestling Entertainment
History of the WWE
The WWE (World Wrestling Entertainment) is owned and operated now by Vincent Kennedy McMahon and is regarded as the largest professional wrestling promotion in the world with revenues upward of $138 million. The company has over 560 employees and corporate offices in Los Angeles, New York, Tokyo, Sidney, London, and Toronto with its global headquarters stationed in Stamford, Connecticut. This world-wide phenomenon, consisting of wrestling, acting, and theatre was actually founded by a boxer.
The history of the WWE shows that it was founded by boxing promoter Roderick James McMahon and wrestler Joseph Raymond Mondt back in 1952. In 1980, Vincent K. McMahon purchased Capitol Wrestling Corporation from his father Vincent J. McMahon and went against his father’s wishes after realizing that professional wrestling was more about entertainment rather than just a sport. This change over time has resulted in huge monetary gain for the WWE as well as its name change from WWF to WWE and its over abundance of talent that stretches over two brands: Raw and SmackDown. Marketing Strategies
With the WWE now under his control, Vincent K. McMahon sought out to expand the company from being local to national and eventually nationwide. Making these transitions will take time, management, and money in order to become completely successful. Since it is now 1980, there isn’t a technology takeover as we now know. Almost all promotion of shows and/or sports came about through word of mouth but McMahon took it upon himself to bring the wrestling promotion to the homes of fans. Let’s face facts, not everyone has the means or the money to attend a wrestling event, which was at the time, the only way of promoting wrestling. McMahon ventured out to change this system of only hosting live events to reaching people all across the nation by syndicating WWF television shows. McMahon didn’t just have the money fall out...
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