WRSX
Strategic Management
Word Count: 2852 Words
Date: 8 April 2013
WRSX – A Global Advertising and
Marketing Communications
Agency
Table of Content
Introduction..............................................................................................................2
An analysis of the Micro- and Macro-Environment................................................2
Impact and Strategy Change....................................................................................8
WRSX and its Organisational Structure................................................................11
Conclusion..............................................................................................................13
Bibliography...........................................................................................................14
Appendices.............................................................................................................18
1
Introduction
Since the release of The Merchandise Marks Act by Great Britain in 1887 the term Made in Germany became one of the most well-known and trusted phrase in the world (Büchmann (1998)). At that time nobody could even divine that branding would become that important for businesses as it nowadays appears.
Great Britain’s politicians somehow created one of the first brands – even though they intended to prevent their home market. Today, branding is especially important in the marketing sector, the sector where our company WSRX acts.
As so called global marketing and advertising company, WSRX1 sells its products or more far services to business customers around the world, based on their headquarters in Paris, New York, London and Singapore (WSRX (2010)). Even though the business seems to be established it faces nowadays several problems, concerning leadership, organisational structure, focus and many more. The question arises, if this business can be saved and restructured or will it
Word Count: 2852 Words
Date: 8 April 2013
WRSX – A Global Advertising and
Marketing Communications
Agency
Table of Content
Introduction..............................................................................................................2
An analysis of the Micro- and Macro-Environment................................................2
Impact and Strategy Change....................................................................................8
WRSX and its Organisational Structure................................................................11
Conclusion..............................................................................................................13
Bibliography...........................................................................................................14
Appendices.............................................................................................................18
1
Introduction
Since the release of The Merchandise Marks Act by Great Britain in 1887 the term Made in Germany became one of the most well-known and trusted phrase in the world (Büchmann (1998)). At that time nobody could even divine that branding would become that important for businesses as it nowadays appears.
Great Britain’s politicians somehow created one of the first brands – even though they intended to prevent their home market. Today, branding is especially important in the marketing sector, the sector where our company WSRX acts.
As so called global marketing and advertising company, WSRX1 sells its products or more far services to business customers around the world, based on their headquarters in Paris, New York, London and Singapore (WSRX (2010)). Even though the business seems to be established it faces nowadays several problems, concerning leadership, organisational structure, focus and many more. The question arises, if this business can be saved and restructured or will it
Bibliography: ANDERSEN, TORBEN; KNUDSEN, THORBJORN. (2007). Strategic Organization: An Integrative Strategy Making Model. BORDBIAVANTAGE. (2010). Porters Generic Strategy Model. BÜCHMANN, DR. GEORG. (1998). Geflügelte Worte. Ullstein Buchverlage GmbH & Co BUSINESSDICTIONARY. (2013). micro-environment. BUSINESSDICTIONARY. (2013). macro-environment. DILLON, L. BARRETO. (2012). Scanning the External Environment. FRIEND, GRAHAM; ZEHLE, STEFAN. (2009). Guide to Business Planning. GILLESPIE. (2007). Foundations of Economics - Additional chapter on Business Strategy HEAVEN, S; DICKS, R; SIGGERS, D. (2012). WRSX Group. Simulation Group Project. JOHNSON, GERRY et al. (2011). Exploring Strategy. Text & Cases. Pearson Education (2005). Fathoming Porter 's five forces model in the internet era. Info. Vol. 7 Iss: 6 pp MINDTOOLS. (2013). Porter 's Generic Strategies. Choosing Your Route to Competitive Advantage NATAD, JOHNY. (2009). Models of Organisational Behaviour. PORTER, MICHAEL E. (1980). Competitive Strategy. Techniques for Analyzing Industries and Competitors with a new introduction PORTER, MICHAEL E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance PORTER, MICHAEL E. (1991). Towards a Dynamic Theory of Strategy. RODRIGO. (2012). Strategic Analysis of WRSX Group. UPADHYAY, SUNNY et al. (2011). WRSX Group Internal and External Analysis WIGGINS, ROBERT R. (1997). Competitive Advantage Creating and Sustaining Superior Performance WRSX – Business Development v3. (2010). Phase Two – Business Development WRSX – Report v4 WRSX – Welcome v5. (2010). Welcome to the WRSX Group. WRSX – Advertising Industry Overview v6. (2010). Advertising Industry Overview YÜKSEL, IHSAN. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis