“Writing on a Recycled Paper: Promoting Environmental Awareness Through Papemelroti”

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TITLE: “Writing on a recycled paper: Promoting environmental awareness through PAPEMELROTI” CHAPTER I
* Introduction
Over years, there had been growing concern about global warming. Lydia Walker states that according to her Global Warming, also known as the green house effect is a topic that is receiving a lot of attention in recent years. Yet our climate change is not a recent problem, it has been happening over many years. The rate of change is accelerating due to the growth of our population. The growth of our population has increased our use of fuel, land and manufacturing. All of these are increasing emissions into our atmosphere that increases global warming. The purpose of this research is to promote environmental awareness of the consumers through eco-friendly products. According to Environmental Awareness and environmentally friendly behavior-case Sulkava Rowing Event by Anja Tuohino, during the past few decades, concern for the environment has increased significantly and, at the same time, people’s values and attitude towards nature have changed substantially. PAPEMELROTI is a craft and gift shop that uses recycled materials on their product and support eco-friendly activities. PAPEMELROTI started on November, 1976. It is the combination of the first syllables of five names - Patsy, Peggy, Meldy, Robert, and Tina. They are the children of Benny and Corit Alejandro, who started the PAPEMELROTI business. The family planned to open a new shop in Ali Mall, Cubao. Since Korben came from a combination of Corit’s & Benny’s names, it became a family joke to name the new shop after the 5 Alejandro siblings - Patsy, Peggy, Meldy, Robert and Tina. When they couldn’t think of a better name, they finally decided to give the shop the tongue twister name - PAPEMELROTI. Today, PAPEMELROTI has evolved into a chain of gift shops that has touched countless lives through its unique product lines. Patsy, Peggy, Meldy, Robert and Tina continue to design products for PAPEMELROTI. They aim to design products that help encourage, uplift, and inspire as well as bring warmth and beauty to homes. Their products reflect values and themes which are important to their family - a commitment to and love of God, family, home, country and the environment. Through years of designing, manufacturing and retailing, PAPEMELROTI has become a popular name in the Philippines’ gift and decorative accessories industry. In this research we will not only see the PAPEMELROTI itself but also on how it contributes and helps promoting eco-friendly community to prevent global warming.

* Statement of the problem
: Peoples’s perception about PAPEMELROTI and its contribution to the environment

OBJECTIVES
1. What is PAPEMELROTI?
2. How can it promote environmental awareness to the consumers? 3. How PAPEMELROTI affects our environment?
4. What are the products of PAPEMELROTI that supports environmental awareness? 5. What are the advantage and disadvantages of PAPEMELROTI products? 6. How did PAPEMELROTI started?

* Significance of the study
The beneficiaries of this research is the consumers, they will be informed about different ways on how to save mother earth with the help of PAPEMELROTI. Also the organizations that supports green environment for everyone, because of this research it can help to spread their advocacy for nature. * Study Frameworks

THEORETICAL FRAMEWORK
Global warming conspiracy theory is a collection of allegations that through worldwide acts of professional and criminal misconduct the science behind anthropogenic global warming has been invented and is being perpetuated for financial or ideological reasons. Proponents of such allegations refer to the scientific consensus as a "global warming hoax”, or "global warming fraud". Warming of the climate system is unequivocal, and scientists are more than 90% certain most of it is caused by increasing concentrations of greenhouse gases produced by...
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