Persuasion is the process of motivating someone to take a desired action or support a specific idea. The idea of motivating someone to do something that he or she otherwise wouldn't have done can be called the art of persuasion which is an important part of business communication. The message or content might differ from business to business and vary with the kind of audience to whom the message is directed to but the main purpose of persuasive message is to motivate the reader to agree with you. In other words, you know you have a good persuasive message when you have convinced an Eskimo to purchase an air-conditioner.
A good persuasive speech or message will not only appeal to your audience but will also make them take an action in your favor. Such desired results are achieved when certain things are kept in mind while drafting a message or delivering a speech.
• Know your audience well
• Create interest by talking about the benefits of your proposal
• Make sure the message is tailor-made for your audience
• Support your idea with logical evaluations and inference
• Explain the implications of accepting and rejecting the idea
• Cite references and examples that have worked well in the past
• Back it up with credible numbers
The art of persuasion is more needed these days than ever before because these it is not what you do but why you should do it. Businesspeople are required to have to sell the idea of doing a particular job to their own people and they cannot do it by stating numbers, presenting arguments or simply by hard selling the idea. A logical explanation works well with most kind of audience. People prefer to listen to stories over numbers. They relate to the personal experiences and can relate to them rather than getting hit by facts and figures all the time. Although, it also depends on the audience you are dealing with and the idea you are trying to sell. Referring to the example...
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