Writing Effective Communication Exam 05002100

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PART A: INTEROFFICE MEMORANDUM
PHOENIX ADVERTISING
INTEROFFICE MEMORANDUM
DATE: January 26, 2013
TO: Sunny Ray, Vice President Client Services, Grace Kennedy, Vice President Marketing, Summer Breeze, Vice President Creative Services FROM: Mark Hamilton
SUBJECT: Roanoke Branch Update
A situation has arisen at the Roanoke branch office whereby there has been some amount of discontent among the staff. The problem began after a recent change of staff at the management level; apparently some members of the creative department which includes graphic artists and copywriters have since complained that their work is not being well received by the new management personnel. Additionally, four clients of the branch have complained about the quality of the advertising work produced at Roanoke. I am not sure whether the change in personnel or the complaint from the clients is the source of the discontent among the creative staff. With that said, this situation needs to be resolved as soon as possible because the Roanoke branch provides advertising services to some of the company’s most valuable clients, without them the profitability of the company will be seriously compromised. In light of the aforementioned we as executives of the company need to act quickly to remedy the situation. I will therefore contact the staff at Roanoke in order to deal with the discontent that exists among them and to ensure that the branch managers are compensating workers for overtime. I am requesting that Summer Breeze contact the creative team at the Roanoke branch to investigate the reasons for the rejection of creative work by the new management team and why there isn’t a consultative environment in that department. I also need Sunny Ray to analyze the new clients the branch has recently acquired and determine their feasibility and viability. I need Grace Kennedy to develop a method that will provide some kind of solution to staff working longer hours than they need to. I...
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