"Copy Style" sheet rules from The Kansas Star
| Rules from "Tips for Writing on the Web"
| * Never use old slang. Slang, to be enjoyable, must be fresh.
| Write tight. Omit all unnecessary words
| * Eliminate every superfluous word, such as: Funeral services will be at two o'clock Tuesday, not The funeral services will be held at the hour of two o'clock Tuesday. Avoid the use of adjectives, especially such extravagant ones as splendid, gorgeous, grand, magnificent, etc.
| It is easy to write with passive verbs (am, is, are, has, have). Using active verbs makes the writer work harder -- but the reader benefits. The writer also benefits, because the reader stays interested. Passive verbs bore readers. Bored readers leave
| * Use vigorous English.
| Try saying it out loud before you write it. We tend to speak more directly than we write. We get to the point more quickly, too, when we can see the listener's eyes glazing over.
| * Use short first paragraphs.
| A 100-word paragraph looks pretty long on a Web page. Long paragraphs send a signal to the reader: This will require effort. The writer expected you to have a lot of spare time. Sit down and read awhile. Short paragraphs send a different message: I'm easy! This won't take long at all! Read me!
| * Be positive, not negative.
| A long phrase (more than about five words) can be hard to read, or just ugly, when underlined and/or in a highlight color. Links that are not underlined and do not appear in a different color from the surrounding text are almost impossible for the users to see.
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