Write a Critical Reflective Essay (1000 Words) on Your Journey of Discovery Through the Module, Set Within the Context of the Learning Outcomes. in Particular, Describe How the Course Challenged Your Thinking, Brought
Title:
Write a critical reflective essay (1000 words) on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed
Marketing Design Innovation
A CLOSER LOOK AT CUSTOMER NEEDS AND WANTS
Customers, consumers and clients.
Product and Service Functionality.
Product and Service Dependence.
Product and Service Performance.
Distinction between Want and Need, from the Perspective of Perception, Ownership and Use.
Serqual Model:
Service quality gap model:
Distinction between wants and needs:
ROLE OF COMMUNICATION AND BRANDING IN NEW PRODUCT DEVELOPMENT:
Product and Service Value
Branding, Brand Value and Competitive Advantage
Marketing Communications
Projection of Ideas and Concepts to Target Markets
Poster’s value Chain:
The primary activities are:
Inbound logistics
Marketing and sales
The secondary activities are:
Procurement ,Technological ,Human resource management
Firm’s
Service value Chain:
Respect, Personalise, Advocacy, Care ,Attention
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2880
Branding:
Objectives of Good Branding:
Benefits of Branding:
Brand value
Creating Brand value
Competitive Advantage:
How brand leads to Competitive Advantage:
Instances where brands not creating Competitive Advantage:
Target Market:
Market Segmentation,
Advantages of segmentation (Source: Doyle, 1994)
Segmenting Consumer Markets
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Strategies to reach target Markets:
Marketing Communication Mix:
Five groups of promotional tools:
Advertising
Public Relations
Sales Promotions
Direct marketing
Personal Selling
DESIGN PROCESS AND PRINCIPALS OF PRODUCT AND SERVICE DESIGN
The
Write a critical reflective essay (1000 words) on your journey of discovery through the module, set within the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed
Marketing Design Innovation
A CLOSER LOOK AT CUSTOMER NEEDS AND WANTS
Customers, consumers and clients.
Product and Service Functionality.
Product and Service Dependence.
Product and Service Performance.
Distinction between Want and Need, from the Perspective of Perception, Ownership and Use.
Serqual Model:
Service quality gap model:
Distinction between wants and needs:
ROLE OF COMMUNICATION AND BRANDING IN NEW PRODUCT DEVELOPMENT:
Product and Service Value
Branding, Brand Value and Competitive Advantage
Marketing Communications
Projection of Ideas and Concepts to Target Markets
Poster’s value Chain:
The primary activities are:
Inbound logistics
Marketing and sales
The secondary activities are:
Procurement ,Technological ,Human resource management
Firm’s
Service value Chain:
Respect, Personalise, Advocacy, Care ,Attention
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2880
Branding:
Objectives of Good Branding:
Benefits of Branding:
Brand value
Creating Brand value
Competitive Advantage:
How brand leads to Competitive Advantage:
Instances where brands not creating Competitive Advantage:
Target Market:
Market Segmentation,
Advantages of segmentation (Source: Doyle, 1994)
Segmenting Consumer Markets
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Strategies to reach target Markets:
Marketing Communication Mix:
Five groups of promotional tools:
Advertising
Public Relations
Sales Promotions
Direct marketing
Personal Selling
DESIGN PROCESS AND PRINCIPALS OF PRODUCT AND SERVICE DESIGN
The