World Wildlife Foundation

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Part 1 – Research 3

The World Wildlife Fund 3

Scenario 1 – Running a fundraiser 6

The Situation 6

Maslow’s Model Explanation 7

The 17 Laws Explanation 8

Scenario 2 – Annual reporting and money handling 9

The Situation 9

Maslow`s Model Explanation 10

The 17 Laws Explanation 10

Scenario 3 – Leadership of a manager 11

The Situation 11

Maslow’s Model Explanation 12

The 17 Laws Explanation 12

Part 2 – Application/Presentation 14

The PD Day for the Fundraising Event 14

The Crisis and the Activities 14

The Timeline/Schedule 15

Part 3 – Peer Evaluation 17

References 18

Part 1 – Research

The World Wildlife Fund
The company that is being researched is the World Wildlife Fund Canada or otherwise known as the WWF – Canada. The WWF - Canada is one of the country’s leading conservation organizations that have a following of more than 150,000 Canadians. It was started in 1967 by Senator Alan MacNaughton. It currently has operations in Vancouver, Prince Rupert, St. Albert’s, Toronto, Ottawa, Montreal, Halifax, and St. John ’s and has begun a presence in the Arctic. Originally their work was to protect the wildlife species and habitats but it has now grown into protecting life on Earth, including our own. Currently WWF has protected 38 million hectares of Canadian wilderness through the Endangered Spaces Campaign and also has protected marine areas off of all three coasts.

The WWF also has a store where many things can be purchased such as t-shirt, water bottles, stuffed animals and more. You are also able to adopt an animal that is considered a species at risk which continues to help the conservation efforts to build a healthier world for everyone. The WWF is all about being efficient, getting results and being scientific accurate. All of these are accomplished by hard work and they base their advocacy on the best scientific advice available, and do often fieldwork. This is proven through their accomplishments over the years. Some of these include the Bowhead Whale Sanctuary Protected in Nunavut, Seven Marine Protected Areas, Lake Superior Protected, removal of shipping lanes and the White Pelican has been removed from the endangered list, plus many more.

The WWF is all about service and providing for planet Earth. They do this by running fundraisers and events in the communities and also have large donors who support the cause. Their mission statement is:

“To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

v Conserving the world’s biological diversity,

v Ensuring that the use of renewable natural resources is sustainable,

v Promoting the reduction of pollution and wasteful consumption.”

As for the WWF’s annual earnings, in the year ended June 30, 2011 the WWF raised $22.9 million and invested $16.0 million in their conservation work. The following two pictures illustrate the sources of the donations and other revenues and where these funds were applied. The main source of the donations and income were from individuals and then corporations. The remaining sources are the WWF family, product sales and promotions, foundations, investment earnings, government and other non-profit organizations.

The main area that these funds were spent was in the conservation program implementation with more than 50% of the funds in this area. Next was spent in fundraising and administration and the remaining were raising conservation awareness, conservation research and grants, amortization and lobbying.

Figure 1: WWF – Canada Revenue & Expenditure

The WWF-Canada is an equal opportunity employer. They welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples. They also work with 24 other companies...
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