World Wide Web and Business Community

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WORLD WIDE WEB AND BUSINESS COMMUNITY

The World Wide Web (abbreviated as WWW or W3, commonly known as the Web), is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia, and navigate between them via hyperlinks. Using concepts from his earlier hypertext systems like ENQUIRE, British engineer, computer scientist and at that time employee of CERN, Sir Tim Berners-Lee, now Director of the World Wide Web Consortium (W3C), wrote a proposal in March 1989 for what would eventually become the World Wide Web. At CERN, a European research organisation near Geneva situated on Swiss and French soil, Berners-Lee and Belgian computer scientist Robert Cailliau proposed in 1990 to use hypertext "to link and access information of various kinds as a web of nodes in which the user can browse at will", and they publicly introduced the project in December of the same year. The terms Internet and World Wide Web are often used in everyday speech without much distinction. However, the Internet and the World Wide Web are not one and the same. The Internet is a global system of interconnected computer networks. In contrast, the Web is one of the services that run on the Internet. It is a collection of text documents and other resources, linked by hyperlinks and URLs, usually accessed by web browsers from web servers. In short, the Web can be thought of as an application "running" on the Internet. The internet not only is a perfect medium for communication between people across the globe but also is fast becoming a preferred medium of business transactions. E-commerce is thus the tool to which big business giants of the globe are resorting to conduct their business. This does not mean that the smaller businesses are at a disadvantage. They too make full utility of it. It does not difficult to imagine the potential of the web to identify the vast market potential available. The Internet and, more particularly, the WWW are attracting businesses in their thousands, with the following appearing to be the main application areas: Publicity, Marketing and Advertising

The WWW appears to be an ideal medium for businesses attempting to promote themselves and their wares. Setting up a site on the WWW, and thus gaining instant access to millions of people all over the globe, can be achieved at a small fraction of the cost using more conventional methods (Watson, 1994). Direct On-line Selling

It is already possible to visit ‘virtual malls’ full of ‘virtual shops’, browse through catalogues and examine various products in vast detail, all courtesy of the Web. This has all been made possible by the multi-media capabilities that the Web provides (Minio, 1994). Research and Development

Companies, especially those involved in research and development can use the Internet as an additional resource for collecting information. Tetzeli (1994) explains how it is possible to post a query on a bulletin board or join a discussion group and receive advice on how to solve the problem. Alternatively, there are millions of Web pages, some of which contain access to searchable databases of information relating to particular subjects.

Communication
The use of low-cost electronic mail (e-mail) is the Internet service used most extensively by businesses (Rosen, 1994). Kehoe (1994) illustrates the strength of e-mail with the example of ‘Digital Equipment’ which has over 31,000 computers linked up to the Internet and exchanges about 1.7 million e-mail messages each month with people external to the company. INTERNET

The Internet is a global system of interconnected computer networks that use the standard The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (often called TCP/IP, although not all applications use TCP) to serve billions of users worldwide. It is a network of networks that...
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