BUS642: Business Research & Method Tools
Instructor: Janice Johnson
April 16, 2012
In order for a workplace to be a productive and welcoming environment, safety must be a priority. The overall plan and execution of safety measures ensure that the staff or workers will be well-prepared and have peace of mind on a daily basis. The best way to handle any bad situation is to properly evaluate the steps and think about scenarios ahead of time. In order to improve safety in a work environment, the company must analyze the location, availability, and knowledge of the workers in regard to safety equipment, evacuation plans, and emergency medical situations. (Johnson) Holding regular meetings and training sessions that require employees to locate and familiarize them with emergency safety equipment can help with decreasing work related injuries. The Occupational Safety and Health Administration website explains that new employees should go through an orientation process that includes education about safety measures and procedures. Meetings should also be held regularly to discuss possible advancements and improvement that would benefit the entire safety program. Keeping the workplace injury-free can be a challenge, especially if you work in a sector where high-risk activities are commonplace. Safety should be priority at the management level to become a priority for employees. Managers should identify what type of injuries happen more frequently and then find a way to deal with them. This might require a series of steps, such as posting warning signs, training employees, and making building or room modifications. Involving workers in prevention measures improves the chances of them staying healthy and safe. Safety training meetings should general safety programs, such as fire drills and first aid, but they should also address specific issues such as tripping hazards, use of special tools and any other topics that are directly connected to the space or job performed there. (Bocco, 2010) It is no secret that workplace injuries result in the loss of time and compensation for both workers and employers, not to mention that it severely diminishes the quality of life of those who are injured. Yet workplace injuries remain common. Thousands of Americans are injured every year in the workplace, and many of these injuries could be easily avoided by following proper safety protocols. Employers and organizations use marketing strategies-any information disseminated to the employee explaining the importance of workplace safety procedures-in order to demonstrate the benefit of proper protocol. When an employer utilizes marketing strategies to improve workplace safety, the employer usually offers some kind of reward in exchange for appropriate safety behavior. The reward for safe behavior is simply a safe work environment. (Rakoczy) Many companies offer additional incentives as well. If the workplace is injury-free for a certain time, the employees are rewarded. Some employers even offer a cash bonus for staying safe. These incentives provide a reason for people to use the appropriate equipment, follow safety procedures, and take a little extra time to ensure that they are carrying out tasks properly. Different types of marketing strategies have been shown to improve workplace safety. Websites, videos, and instructional materials have all been rather effective. Results have shown that positive reinforcement techniques, including using marketing strategies to demonstrate the benefits of workplace safety, work much better than techniques that reinforce the consequences of safety on the job. One of the most crucial findings of these studies was that young workers are far more likely to adopt the suggested strategies if they are presented using technology they are familiar with. Ultimately, marketing strategies aimed at workplace safety have plenty of room for improvement, and innovation in the way information is...
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