UNIVERSIDAD DE MANILA
Mehan Garden, Aroceros, Manila
College of Business Administration
In partial fulfilment of the Requirements for
STRATEGIC HUMAN RESOURCES MANAGAMENT
Balderama, Inna Mari P.
Javier, Loislane F.
Sanchez, Esmeralda S.
Tropa, Rubilyn I.
Velasquez, Christopher J.
Prof. Loida Primavera
Unilab is the biggest pharmaceutical company in the Philippines, with a market share of some 20 percent which it has consistently maintained for more than three decades. Its portfolio includes some of the biggest prescription and consumer healthcare brands in the country. Established in 1945, Unilab today is the realization of the grand vision of its founders—to be a firmly established industry leader distinguished by its corporate culture that places people at the center of everything. It is a culture whose work ethic revolves around family and community, cooperation and sharing. Human asset as the greatest asset is a foundational value. We constantly strive to have our human resources strategy always tightly aligned with overall business strategy. We believe that this guarantees long-term business performance and growth.
We provide quality and affordable healthcare products and services that promote and enrich life for all communities that we serve by working together as one united family.
We shall be the best provider of healthcare in Asia. We will do this by: • converting opportunities into sustainable business growth • nurturing a culture of innovation
• delivering better value to our partners and consumers
Over the years, Unilab fueled its growth and shaped its development by increasing its capability to offer a wide range of high quality and affordable healthcare products. Underneath this drive for continuing market leadership is a profound and broad understanding of its social role, an understanding that underlies Unilab's commitment to a more meaningful and holistic corporate social responsibility.
From the very beginning, Unilab's history as a business organization is distinguished by a conscious and serious effort to strike a balance between the profit objective of business and the social objective of improving the health of as many people as possible in the markets where it is present. As a company, Unilab has undergone several changes - some fundamental, others strategic and operational - but this social mission has remained unchanged. It has been an enduring constant. Yet Unilab also understands that health is not merely the absence of sickness, but the optimum well-being of people to include physical, emotional, psychological and social aspects. Unilab thus undertakes deliberate steps towards this holistic objective, forging partnerships with numerous organizations where necessary, believing that progress is collaborative, its efforts sustainable and its impact developmental.
Guided by this philosophy first expressed by its founders, Unilab, in its own ways and with its available resources, continues to stay true to its social calling. Whether through its product donation program, community development initiatives, employee volunteerism activities or Pharmacoeconomics approach, Unilab remains steadfast in its efforts towards creating a difference where it truly matters.
Others call this corporate philanthropy. We at Unilab call it Bayanihan: our commitment beyond business. Affordable Medicine
The company launched Afford-a-Med in 2000, a price-reduction program that lowered the prices of several of its frequently prescribed drugs by 10 to 40 percent. The program covered 65 products considered as essential drugs commonly prescribed by doctors
UNILAB keeps refining its initiatives in lowering the prices of its medicine. In 2002, it launched a new...
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