Work Climate Survey Proposal

RESEARCH PROPOSAL
ACB’S WORK CLIMATE SURVEY

INTRODUCTION

During the May of 2011, all employees at ACB have taken a survey asking about their feeling of the work climate. This survey has 25 questions, all of which are designed to measure the satisfaction of ACB’s staffs on their job as well as to judge their attitude to the current financial status of this bank.

By providing basic data about work environment, the results of the survey will help leaders of ACB identify factors that can improve the work environment.

The survey is organized into three sections, including problem statement, literature research and methodology.

PROBLEM STATEMENT

The year 2010 remarked ACB’s significant success in implementing its business strategy of developing into a universal bank by reinforcing and affirming its position as the l e a d i n g wholesale bank while simultaneously strengthening retail business for diversification and profit maximization. ACB has continuously launched a diversified range of highly functional products such as fund mobilization, corporate lending, e-banking services, money transfer…
In 2010, ACB has been recognized by international community as “Best bank in Vietnam” in many fields (cash management, forex trading, trade finance). Besides, Vietnam Report and Tax Magazine (Tax Bureau) voted and announced ACB as the biggest income tax payment bank of Vietnam, the fourth biggest income tax payment corporation of Vietnam, which acknowledges the significant contribution of ACB to the state budget and simultaneously confirms Vietnam’s superior efficiency in operation over the last years.
ACB will be flexible and drastic in management to make a breakthrough in retail business and strengthen wholesale activities, keep up with market changes, step by step develop into a modern, professional and effective bank to meet the strategic objective of becoming the universal financial group among the 70 largest financial institutions in Asia and securing... [continues]

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